by
Institute for Career Research.
Call Number
659.2023 22
Publication Date
2005
Format:
Electronic Resources
Relevance:
190136.7969
by
Hendrix, Jerry A.
Call Number
659.2 HEN
Publication Date
2006 1995
Format:
Books
Relevance:
155263.1719
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by
WetFeet (Firm)
Call Number
659.1023 22
Publication Date
2008
Summary
Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.
Format:
Electronic Resources
Relevance:
134472.8125
by
Newsom, Doug.
Call Number
659.2 NEW
Publication Date
2005
Format:
Books
Relevance:
126786.3359
by
Moore, Edward H. (Edward Hampton), 1953-
Call Number
659.29371 22
Publication Date
2009
Summary
From components of successful PR programmes to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands & ensure student success.
Format:
Electronic Resources
Relevance:
126767.4609
by
Institute of Sales Management (Australia) Victorian Branch
Call Number
ARC MENU YELLOW 158
Publication Date
1966
Format:
Books
Relevance:
126762.1484
by
Deuschl, Dennis.
Call Number
659.293384791
Publication Date
2011
Summary
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Format:
Electronic Resources
Relevance:
114681.4609
by
Wilcox, Dennis L.
Call Number
659.2 WIL
Publication Date
2006
Format:
Books
Relevance:
114681.1641
by
Knights, Kieran.
Call Number
659.2
Publication Date
2009
Summary
This essential Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.
Format:
Electronic Resources
Relevance:
109800.0625
by
Parsons, Patricia J.
Call Number
659.2 PAR
Publication Date
2004
Format:
Books
Relevance:
109796.7813
by
Treadwell, Donald.
Call Number
659.2 22
Publication Date
2005
Summary
"Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences."--Jacket.
Format:
Electronic Resources
Relevance:
105495.7344
by
Fitzpatrick, Kathy.
Call Number
174.96592 22
Publication Date
2006
Summary
"Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations."--Jacket.
Format:
Electronic Resources
Relevance:
105493.0859
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