1.
by
Marvin, Bill.
Call Number
647.950688 MAR
Publication Date
1997
Summary
Increase sales by not competing? No, this isn't some sort of New Age marketing mysticism. It's part of an amazingly successful, commonsense approach to restaurant marketing that author Bill Marvin call guest-based marketing. What exactly does "guest-based" mean? It's really pretty simple. The dynamic marketing approach described in this book is based on the notion that in the restaurant business, customer satisfaction is the real bottom line, and that any successful sales-building effort begins on the floor with the guests you've already won. In Guest-Based Marketing you won't find clever new ways to squander your precious resources trying to beat the competition and steal their customers away. You will find sales-boosting techniques that will help you to motivate your customers to keep coming back for more, even if it means driving an extra mile or two. Using numerous case studies and real-life anecdotes, Marvin describes proven techniques to help you identify and build on your strengths, build customer loyalty, increase the number of visits customers make, and get your customers to spread the word and attract new customers. Marvin teaches you how to launch an effective customer loyalty program and use an array of incentives to build sales. He helps you hone your all-important people skills. You'll learn techniques for remembering guests' names, as well as their individual likes and dislikes. He shows you how to conduct customer surveys and make the best use of the information you gather.
Format:
Books
Table of Contents http://www.loc.gov/catdir/toc/onix03/96051707.html
Relevance:
3.1800
2.
by
Chatzopoulou, Elena.
Call Number
647.94068
Publication Date
2023
Format:
Electronic Resources
Relevance:
3.0637
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by
Wearne, Neil
Call Number
647.940688 WEA
Publication Date
1994
Format:
Books
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2.4967
by
Scanlon, Nancy Loman
Call Number
642 SCA
Publication Date
1990
Format:
Books
Relevance:
2.3897
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
647.940688 23
Publication Date
2013
Format:
Electronic Resources
Relevance:
2.3089
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2001
Format:
Books
Relevance:
2.2665
7.
by
Oh, Haemoon.
Call Number
647.950688 HAN
Publication Date
2008
Format:
Books
Relevance:
2.2356
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
647.940688 23
Publication Date
2018
Summary
With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, Restaurant, Food & Beverage Market Research Handbook 2018-2019 provides consumer spending data, market forecasts, and trends assessments. The trends assessments include discussions of consumer behavioral trends, dining trends, daypart analysis (including snacks and late-night), mealpart analysis, and more. Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics for metropolitan areas, are provided.
Format:
Electronic Resources
Relevance:
2.2296
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
647.940688 23
Publication Date
2021 2020
Summary
"With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (including snacks and late-night), and more. Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics for metropolitan areas are provided. The handbook assesses consumer spending when dining out, discusses restaurant strategies for sales growth, and identifies market opportunities brought on by changing consumer behaviors. Restaurant, Food & Beverage Market Research Handbook 2020-2021 includes content from The Beverage Market Research Handbook, previously published as a separate reference handbook by RKMA. Over 900 website links are included in the handbook to guide you to additional resources." -- Publisher, report detail page.
Format:
Electronic Resources
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2.2256
by
Scanlon, Nancy Loman.
Call Number
642 SCA
Publication Date
1999
Format:
Books
Relevance:
2.2062
by
Bojanic, David C., author.
Call Number
657.8370688 BOJ
Publication Date
2017
Format:
Electronic Resources
Relevance:
2.1868
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2010
Summary
This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html
Relevance:
2.0892
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