by
Miller, Richard K. (Richard Kendall), 1946-
Call Number
658.83 23
Publication Date
2013
Format:
Electronic Resources
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2298.5779
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
647.940688 23
Publication Date
2013
Format:
Electronic Resources
Relevance:
2298.5535
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by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
658.8 23
Publication Date
2014
Format:
Electronic Resources
Relevance:
2027.3169
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.4336210973 23
Publication Date
2013
Summary
A strategic business planning resource for executives in medical and health care organizations. It identifies market trends, ideas to expand current business activities, and provides data to support strategic planning and market development efforts.
Format:
Electronic Resources
Relevance:
2027.1886
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
647.940688 23
Publication Date
2020
Summary
"The restaurant industry lost $120 billion through the first three months of the pandemic and is forecast to sustain $240 billion in losses by the end of 2020. Restaurants: Impact of the Pandemic quantifies the impact on the sector from both the consumer and business perspective. Assessment is made for restaurant brands, full-service and limited service sectors, and college campus foodservice. Month-by-month revenue data provides a baseline for research studies and strategic planning. Survey findings provide insight into anticipated post-pandemic changes in consumer dining behaviors and shifts in spending. Restaurants: Impact of the Pandemic assesses the growth in carryout and delivery, increases in alcoholic beverage service, ghost kitchens, innovations in drive-thru service, new emphasis in restaurant design, and more. Menu preferences during the pandemic are assessed nationally and state-by-state."--
Format:
Electronic Resources
Relevance:
2027.1487
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2021
Format:
Electronic Resources
Relevance:
2027.1073
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2019
Format:
Electronic Resources
Relevance:
2027.0931
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2021 2020
Format:
Electronic Resources
Relevance:
2027.0658
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by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.4791969044 23
Publication Date
2013
Format:
Electronic Resources
Relevance:
1923.2853
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
796.069 23
Publication Date
2014
Format:
Electronic Resources
Relevance:
1923.2198
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
658.802
Publication Date
2014
Summary
Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources --
Format:
Electronic Resources
Relevance:
1923.2144
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
658.8342 23
Publication Date
2014
Format:
Electronic Resources
Relevance:
1923.1136
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