by
Goeldner, Charles R.
Call Number
338.4791 GOE
Publication Date
2011
Summary
"The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. It looks at all aspects of the industry that serves travelers.The 12th Edition is an overall update of this leading comprehensive tourism text. Because the tourism industry changes so rapidly, the revision involves adding new developments, updating data, updating profiles, expanding some sectors, adding new web sites, adding selected references, and expanding the glossary. B&Bs, time share, meetings and conventions, sustainable tourism, climate change, social media, mobile marketing are some topics given expanded coverage in this new 12th Edition"--
Format:
Books
Relevance:
232392.3750
by
Goeldner, Charles R.
Call Number
338.479
Publication Date
2008
Format:
Electronic Resources
Relevance:
3040.5847
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by
Morgan, Michael.
Call Number
910.68
Publication Date
2010
Summary
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.
Format:
Electronic Resources
Relevance:
2482.6680
by
Page, Stephen, 1963-
Call Number
658.456 PAG
Publication Date
2012
Summary
The Routledge Handbook of Events explores and critically evaluates the debates and controversies associated with this rapidly expanding discipline. It brings together leading specialists from range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on the evolution of the subject. It is the first major study to examine what events is as a discipline in the twenty-first century, its significance in contemporary society and growth as a mainstream subject area. The book is divided in to five inter-related sections. Secti
Format:
Electronic Resources
Relevance:
0.1633
by
Ryan, Chris, 1945-
Call Number
338.4791 TOU
Publication Date
2012
Summary
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
Format:
Electronic Resources
Relevance:
0.1633
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