by
Rix, Peter.
Call Number
658.8 RIX
Publication Date
2003
Summary
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Format:
Books
Relevance:
191581.2969
by
Rix, Peter
Call Number
658.8 RIX
Publication Date
2007
Summary
"This book introduces many of the evolving influences facing modern marketers, including a regionalized global environment, trends in the digital communication era and an ever-increasing quest for measurability of marketing programs. It includes a new chapter on Marketing Metrics, and many features examining direct marketing strategies, internet and digital marketing, viral marketing, the use of new media, new emerging customer segments, and changing customer attitudes and behaviours."--COVER.
Format:
Books
Relevance:
176765.1563
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by
Rix, Peter.
Call Number
658.85 RIX
Publication Date
1999
Format:
Books
Relevance:
141772.7969
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