by
Rogers, Tony, 1945-
Call Number
658.456 ROG
Publication Date
2013
Format:
Books
Relevance:
152016.6719
by
Rogers, Tony, 1945-
Call Number
658.456 ROG
Publication Date
2008
Summary
"Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. This completely revised second edition, now in full colour, is packed with a wealth of new international case studies." "Conferences and Conventions: a global industry second edition is illustrated with examples from around the world including the United Kingdom, Canada, Australasia, Cyprus, India, Korea, USA, and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments."--BOOK JACKET.
Format:
Books
Relevance:
152016.6563
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by
Rogers, Tony, 1945-
Call Number
060 23
Publication Date
2013
Format:
Electronic Resources
Relevance:
137823.6563
by
Davidson, Rob.
Call Number
658.456 DAV
Publication Date
2006
Summary
Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.
Format:
Books
Relevance:
103804.2422
by
McCracken, Karen Harden, 1905-
Call Number
598.07234764
Publication Date
1986
Format:
Electronic Resources
Relevance:
0.1036
by
Petrie, Cameron.
Call Number
935.7 23
Publication Date
2013
Format:
Electronic Resources
Relevance:
0.0612
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