by
Berry, Timothy.
Call Number
658.83 22
Publication Date
2010
Summary
"This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience. Methodologies include customer poll, market share model, chain method, product life cycle, idea adoption, idea contagion, strategic interactive model, moving averages, weighting moving average, exponential smoothing, regression, and correlation. This is a book you'll use to run your business better"--Resource description page.
Format:
Electronic Resources
Relevance:
120279.3672
by
Wearne, Neil
Call Number
647.940688 WEA
Publication Date
1994
Format:
Books
Relevance:
0.2673
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by
Dickey, Terry.
Call Number
658.4012 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
0.1715
by
Williams, Alan J. (Alan John), 1937-
Call Number
658.0220994 WIL
Publication Date
2002
Format:
Books
Relevance:
0.1474
by
Clay, Julian.
Call Number
658.85 22
Publication Date
2003
Summary
This work provides a methodology to enable readers to to test their selling skills and progress in using them. It includes models for forecasting, managing new accounts and monitoring performance. Each stage of the sales cycle is looked at and advice is offered on how to handle each one.
Format:
Electronic Resources
Relevance:
0.1414
by
Wearne, Neil.
Call Number
647.940688 WEA
Publication Date
2002
Summary
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format:
Books
Relevance:
0.1195
by
Burgess, Cathy.
Call Number
647.9442
Publication Date
2014
Summary
Second edition of this a user friendly and hands-on introduction to finance and accounting in the hospitality industry. This fully revised and updated edition is a must-have text for all students and practitioners, enabling them to put their learning into practice to achieve immediate results.
Format:
Electronic Resources
Relevance:
0.1078
by
Chibili, Michael N., editor.
Call Number
647.94068 MOD
Publication Date
2016
Format:
Books
Relevance:
0.1031
by
Franses, Philip Hans, 1963-
Call Number
658.83015118 21
Publication Date
2001
Summary
"Recent advances in data collection and data storage techniques enable marketing researchers to study the characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics and marketing-mix variables." "This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real-world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature." "Pathways are offered in the book for students and practitioners with differing statistical and mathematical skill levels, although a basic knowledge of elementary numerical techniques is assumed."--Jacket.
Format:
Electronic Resources
Relevance:
0.1031
by
Verschuuren, G. M. N. (Geert M. N.)
Call Number
519.5
Publication Date
2013
Summary
Annotation Covering a variety of Excel simulations, from gambling to genetics, this introduction is for people interested in modeling future events, without the cost of an expensive textbook. The simulations covered offer a fun alternative to the usual Excel topics and include situations such as roulette, password cracking, sex determination, population growth, and traffic patterns, among many others.
Format:
Electronic Resources
Relevance:
0.0990
by
Niyogi, Shil.
Call Number
658.022 22
Publication Date
2011
Summary
What do Jack Welch (GE), Howard Schultz (Starbucks), and Ray Kroc (McDonalds) have in common that made their firms grow beyond excellence?. Is it their vision, their leadership styles, their people-management skills, or their industry insight? Perhaps the one leading factor is their talent for transforming these enterprises into star performers and brands to reckon with. Designed as a boot-camp-style workbook, it puts forward a three-pronged framework for success in business:. - Procedural: Follow the existing norms and introduce better standards and more effective procedures within the firm.
Format:
Electronic Resources
Relevance:
0.0891
by
Lashley, Conrad.
Call Number
647.94068000000004
Publication Date
2020
Format:
Electronic Resources
Relevance:
0.0816
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