by
Yeoman, Ian.
Call Number
658.4012 YIE
Publication Date
2000
Format:
Books
Relevance:
5.5013
by
Bordoloi, Sanjeev, author.
Call Number
658.812 BOR
Publication Date
2019
Format:
Books
Relevance:
5.4297
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by
Gilmore, Audrey.
Call Number
658.8 22
Publication Date
2003
Summary
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
Format:
Electronic Resources
Relevance:
5.3633
by
Heskett, James L.
Call Number
658 HES
Publication Date
1986
Format:
Books
Relevance:
5.3473
by
Normann, Richard, 1943-
Call Number
658.4012 NOR
Publication Date
2000
Format:
Books
Table of Contents http://www.loc.gov/catdir/toc/onix06/2001268260.html
Publisher description http://www.loc.gov/catdir/description/wiley035/2001268260.html
Publisher description http://www.loc.gov/catdir/description/wiley035/2001268260.html
Relevance:
5.2896
by
Lashley, Conrad.
Call Number
658.3 LAS
Publication Date
2001
Format:
Books
Publisher description http://www.loc.gov/catdir/description/els031/2002275103.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002275103.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002275103.html
Relevance:
5.2658
by
Fitzsimmons, James A., author.
Call Number
658 FIT
Publication Date
2014
Summary
The eighth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a historical context as well as distinguishes the distinctive characteristics of service operations; Part Two: Designing the Service Enterprise, which covers designing the service enterprise to support the competitive strategy; Part Three: Managing Service Operations that details topics such as Managing Capacity, Demand and Waiting Lines and Service Supply Relationships and; Part Four: Quantitative Models for Service Management that addresses forecasting and managing service inventory.
Format:
Books
Relevance:
5.1644
by
Johnston, Robert, 1953-, author.
Call Number
658 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
5.1398
by
Pelit, Elbeyi.
Call Number
658
Publication Date
2019
Summary
The book explores emotional interactions, innovative approaches and applications, organizational behavior, financial performance, tourism management and marketing strategies in the services sector. The authors make suggestions for management strategies and applications providing benefits for all parties.
Format:
Electronic Resources
Relevance:
5.1385
by
Johnston, Robert, 1953-
Call Number
658.812 JOH
Publication Date
2012
Format:
Books
Relevance:
5.0345
by
McColl-Kennedy, J. R.
Call Number
658.8 SER
Publication Date
2002
Format:
Books
Relevance:
4.8557
by
Lennon, John
Call Number
647.94068 LEN
Publication Date
1990
Format:
Books
Relevance:
4.4383
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