by
Smith, Kingsley.
Call Number
658.8 SMI
Publication Date
2002
Summary
Shows how small business managers can use marketing to build up their brand or product. Smith begins by defining marketing and explaining the concept of branding. He then looks at marketing planning, product development, marketing in the digital age, managing marketing and international marketing.
Format:
Books
Relevance:
232903.7031
by
Anderson, David W.
Call Number
658.8 23
Publication Date
2012
Summary
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Format:
Electronic Resources
Relevance:
130891.8906
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by
Bishop, Patrick, 1958-
Call Number
658.8 21
Publication Date
2000
Format:
Electronic Resources
Relevance:
121638.9063
by
Hartnett, Rob, author.
Call Number
658.8 SMA
Publication Date
2006
Format:
Regular print
Relevance:
118972.0469
by
Thaler, John.
Call Number
658.022 22
Publication Date
2005
Format:
Electronic Resources
Relevance:
109802.8281
by
McKercher, Bob
Call Number
338.479194 MCK
Publication Date
1998
Format:
Books
Relevance:
3.6702
by
Joseph, Jim, 1963-
Call Number
658.827 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
2.7997
by
Overton, Rodney.
Call Number
658.0220994 OVE
Publication Date
2002
Format:
Books
Relevance:
2.5658
9.
by
Cain, Alexandra.
Call Number
658.0220994 CAI
Publication Date
2009
Format:
Books
Relevance:
2.3483
by
Pike, Steven, author.
Call Number
338.47910688 PIK
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.3750
by
Dannaher, Brenden.
Call Number
TR DVD 658.022 STA
Publication Date
2004
Summary
Using small business case studies, this program examines key business functions including marketing, accounting and finance, operations and employment relations and how these functions are interdependent. The small businesses include a massage & natural therapy clinic and teahouse, a picture framing business, a restaurant, a fruit cake & shortbread shop and a company manufacturing sporting accessories.
Format:
Other
Relevance:
0.3198
by
Rix, Peter.
Call Number
658.8 RIX
Publication Date
2003
Summary
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Format:
Books
Relevance:
0.3062
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