by
Fouts, Janet.
Call Number
658.84 22
Publication Date
2009
Format:
Electronic Resources
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3.3422
by
Gamse, Philippa.
Call Number
006.7 23
Publication Date
2011
Summary
Annotation This edition is a fast, but thought-provoking read that offers a "hawk-eye" perspective on the many different considerations for an effective Web site and social media presence, based on the author's 15-plus years of consulting experience and research into what works at a practical level. Each rule is illustrated with real-life examples from her clients, audiences, and colleagues.
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Electronic Resources
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3.2178
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by
Powell, Guy R.
Call Number
658.802 22
Publication Date
2011
Summary
How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Social Media" is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study". (Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick). "We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, "ROI of Social Media" is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience". (Jeremiah Owyang, Partner, Altimeter Group). ""The ROI of Social Media" is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics; this book has it all. "The ROI of Social Media" will be the dog-eared book that sits on the corner of your desk used to prove many a point". (John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified).
Format:
Electronic Resources
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2.6198
by
Connolly, Barry.
Call Number
658.9 23
Publication Date
2020
Summary
With the positives and negatives highlighted for specific industry considerations, this book provides an overview of how e-SMEs can use social media platforms to conduct their own research into increasing trust and engagement. --
Format:
Electronic Resources
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2.5719
by
Barker, Melissa S., author.
Call Number
658.872 BAR
Publication Date
2017
Summary
This builds on the strength of the first edition, adding to the book's real-world focus with practical examples and case histories woven throughout the text. You'll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example. This edition's conceptual frameworks are strengthened with additional teaching concepts, and best practices are emphasized. The authors provide a variety of social media initiatives to help you keep up with the latest developments and enable you to weave current social media marketing campaigns and developments into your course. Prepare your students for today?s ever-changing world of social media marketing with this winning book and package that are easy for you to modify for your needs.
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Books
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2.3894
6.
by
McClain, Amanda Scheiner, 1979-
Call Number
791.4572 23
Publication Date
2014
Summary
The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians' brand and celebrity via narrative discourse analyses of the television reality series Keeping Up with the Kardashians, social media utilization, and popular press presence. This three-pronged study of Kardashian media permits insights into contemporaneous American culture, namely societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand.
Format:
Electronic Resources
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2.1725
by
Goldberg, Greg, author.
Call Number
306.36 23
Publication Date
2018
Summary
This text addresses popular and academic concerns that the institution of work is being irreparably damaged by digital/media technologies.
Format:
Electronic Resources
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0.3364
by
Goeldner, Charles R.
Call Number
338.4791 GOE
Publication Date
2011
Summary
"The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. It looks at all aspects of the industry that serves travelers.The 12th Edition is an overall update of this leading comprehensive tourism text. Because the tourism industry changes so rapidly, the revision involves adding new developments, updating data, updating profiles, expanding some sectors, adding new web sites, adding selected references, and expanding the glossary. B&Bs, time share, meetings and conventions, sustainable tourism, climate change, social media, mobile marketing are some topics given expanded coverage in this new 12th Edition"--
Format:
Books
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0.2828
by
Uscinski, Joseph E.
Call Number
302.23 23
Publication Date
2014
Summary
"In an ideal world, journalists act selflessly and in the public interest regardless of the financial consequences. However, in reality, news outlets no longer provide the most important and consequential stories to audiences; instead, news producers adjust news content in response to ratings, audience demographics, and opinion polls. While such criticisms of the news media are widely shared, few can agree on the causes of poor news quality. The People's News argues that the incentives in the American free market drive news outlets to report news that meets audience demands, rather than democratic ideals. In short, audiences' opinions drive the content that so often passes off as "the news." The People's News looks at news not as a type of media but instead as a commodity bought and sold on the market, comparing unique measures of news content to survey data from a wide variety of sources. Joseph Uscinski's rigorous analysis shows news firms report certain issues over others - not because audiences need to know them, but rather, because of market demands. Uscinski also demonstrates that the influence of market demands also affects the business of news, prohibiting journalists from exercising independent judgment and determining the structure of entire news markets as well as firm branding. Ultimately, the results of this book indicate profit-motives often trump journalistic and democratic values. The findings also suggest that the media actively responds to audiences, thus giving the public control over their own information environment. Uniting the study of media effects and media content, The People's News presents a powerful challenge to our ideas of how free market media outlets meet our standards for impartiality and public service. Joseph Uscinski is Assistant Professor of Political Science at the University of Miami"--
Format:
Electronic Resources
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0.2673
by
Karan, Pradyumna P. (Pradyumna Prasad)
Call Number
338.95496 21
Publication Date
1996
Format:
Electronic Resources
Relevance:
0.2528
by
Barker, Cory, 1988- editor.
Call Number
384.55506573 23
Publication Date
2017
Summary
"In 2016, Netflix expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media"--
Format:
Electronic Resources
Relevance:
0.2510
by
Hui, Calvin, author.
Call Number
306.30951 23
Publication Date
2021
Summary
"Since embarking on economic reforms in 1978, the People's Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese middle class come into being, and how has consumerism become the dominant ideology of an avowedly socialist country? The Art of Useless offers an innovative way to understand China's unprecedented political-economic, social, and cultural transformations, showing how consumer culture helps anticipate, produce, and shape a new middle-class subjectivity. Examining changing representations of the production and consumption of fashion in documentaries and films, Calvin Hui traces how culture contributes to China's changing social relations through the cultivation of new identities and sensibilities. He explores the commodity chain of fashion on a transnational scale, from production to consumption to disposal, as well as media portrayals of the intersections of clothing with class, gender, and ethnicity. Hui illuminates key cinematic narratives, such as a factory worker's desire for a high-quality suit in the 1960s, an intellectual's longing for fashionable clothes in the 1980s, and a white-collar woman's craving for brand-name commodities in the 2000s. He considers how documentary films depict the undersides of consumption-exploited laborers who fantasize about the products they manufacture as well as the accumulation of waste and its disposal-revealing how global capitalism renders migrant factory workers, scavengers, and garbage invisible"--
Format:
Electronic Resources
Relevance:
0.2486
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