Call Number
658.8 MAR
Publication Date
2016 2015
Summary
Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. How did they do it? Starbucks' success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it's their Starbucks. Good Citizen? CEO Howard Schultz talks about creating a philosophically different business but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans.
Format:
Video recording
Relevance:
4.0727
by
ClickView (Firm)
Call Number
XX(303622.1)
Summary
Carroll's Corporate Social Responsibility Pyramid has long been used as the framework through which to think about a business' economic, social and environmental responsibilities. In this comprehensive video, students will be guided through the four layers of Carroll's Pyramid, introduced to its strengths, and shown the ambiguities and omissions that limit its usage.
Format:
Other
Relevance:
0.3651
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by
Neef, Dale, 1959-
Call Number
658.72 22
Publication Date
2004
Format:
Electronic Resources
Relevance:
0.2949
by
Martin, David M.
Call Number
658.4 22 22
Publication Date
2006
Summary
Helps you conform to the demands of the law; control business risks; structure the delegation of authority; develop social responsibility programmes; and adopt codes of ethics. This report is an analysis of the practical application of Corporate Governance. It guides the reader through various aspects of the Corporate Governance programme.
Format:
Electronic Resources
Relevance:
0.2063
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