by
Sotiriadis, Marios.
Call Number
338.4791 23
Publication Date
2018
Summary
This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Format:
Electronic Resources
Relevance:
111148.1094
by
Gursoy, Dogan
Call Number
338.4791 COL
Publication Date
2015
Summary
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
Format:
Electronic Resources
Relevance:
88620.6563
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by
Sotiriadis, Marios.
Call Number
330
Publication Date
2016
Summary
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Format:
Electronic Resources
Relevance:
21616.4961
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