by
Hoyle, Leonard H.
Call Number
658.456 HOY
Publication Date
2002
Format:
Books
Relevance:
4.2287
by
Saayman, Melville.
Call Number
394.2
Publication Date
2012
Format:
Electronic Resources
Relevance:
4.1977
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by
William Angliss Institute of TAFE.
Call Number
WAIARC 647.95 DIN
Publication Date
1995
Format:
Other
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4.1884
by
Watt, David C., 1951-
Call Number
658.456 WAT
Publication Date
1998
Format:
Books
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4.1821
by
Jackson, Nigel.
Call Number
394.20688
Publication Date
2017
Format:
Electronic Resources
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4.1175
by
Jackson, Nigel A.
Call Number
658.456 JAC
Publication Date
2017
Format:
Books
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4.1006
by
Preston, Chris, 1961-
Call Number
658.456 PRE
Publication Date
2012
Format:
Books
Relevance:
4.0587
by
Masterman, Guy.
Call Number
658.456 MAS
Publication Date
2006
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0661/2005925262-d.html
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4.0316
by
Cudny, Waldemar.
Call Number
659
Publication Date
2021
Format:
Electronic Resources
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4.0286
by
Goldblatt, Joe Jeff, 1952-
Call Number
658.456 DIC
Publication Date
1996
Format:
Books
Relevance:
4.0250
by
Mullins, Anthony.
Call Number
TR DVD 658.007994 ELV
Publication Date
2006
Summary
"Despite the threat of bushfires, flood, public ridicule, financial loss, theft and outright exhaustion, a small band of devotees from the tiny rural town of Parkes have battled against the odds to create the biggest, and most unlikely , Elvis Presley Festival in Australia"--Container. Illustrates the process of planning, marketing and managing a successful event to promote tourism in a small rural town.
Format:
Books
Relevance:
3.9297
by
Jackson, Nigel.
Call Number
394.2 JAC
Publication Date
2013
Summary
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of au
Format:
Electronic Resources
Relevance:
3.9157
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