For event planners, there's no such thing as a dress rehearsal! Any event you plan and stage is a reflection of your organization's image - from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect.

A look at the world of event planning featuring Dena Marie Modica, Director of Sales and Marketing for Solera Restaurant and Event Center. Learn the salary range, long-term career outlook, types of event planners, and more.

"This must-have guide to special event production looks deep the behind-the-scene of an event, and dissects what it is that creates success. It analyses the process - the planning and business aspects to provide a unique guide to producing events. It explains thoroughly, budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. Features: Provides a clear and thorough guide to the technical, behind-the-scenes aspects of special events ; Covers the steps to take creative ideas into a practical, technical and executable structure ; Full colour throughout, illustrated with photos, diagrams, checklists, sample forms and schedules."- publishers description.