by
Supovitz, Frank.
Call Number
658.456 SUP
Publication Date
2005
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002611.html
Relevance:
126783.4141
by
Kahle, Lynn R.
Call Number
796.0698
Publication Date
2010
Summary
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Format:
Electronic Resources
Relevance:
126777.8984
View Other Search Results
by
Cornwell, T. Bettina.
Call Number
659.285 COR
Publication Date
2020
Format:
Electronic Resources
Relevance:
120272.2813
by
Cornwell, T. Bettina
Call Number
659.285 COR
Publication Date
2014
Summary
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Format:
Electronic Resources
Relevance:
120272.2266
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
796.0698 23
Publication Date
2022 2021
Summary
"A comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. 'Sports marketing 2022' will provide you with the most recent statistics and data available. This assessment of the $350 billion sports marketplace includes 63 categories of spectator sports, 11 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements."--
Format:
Electronic Resources
Relevance:
120259.8750
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
796.069 23
Publication Date
2014
Format:
Electronic Resources
Relevance:
114668.2578
by
Institute for Career Research.
Call Number
658.80023 22
Publication Date
2007
Format:
Electronic Resources
Relevance:
85048.4844
8.
by
Zhang, James (James J.), editor.
Call Number
796.0688 CON
Publication Date
2017
Format:
Electronic Resources
Relevance:
2.1962
by
Masterman, Guy.
Call Number
796.069
Publication Date
2007
Summary
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short
Format:
Electronic Resources
Relevance:
1.2644
by
WetFeet (Firm)
Call Number
790.2023 22
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.9290
by
Video Education Australasia.
Call Number
TR DVD 796.02394 FIT
Publication Date
1998
Summary
This video provides information about six key areas of employment in the sports industry: fitness advisers, sports medicine industry, sports media industry, outdoor recreation industry, greenkeeping industry, and sports marketing and administration. The information is presented by way of interviews.
Format:
Other
Relevance:
0.2236
by
Saayman, Melville.
Call Number
394.2
Publication Date
2012
Format:
Electronic Resources
Relevance:
0.2000
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