by
Boatwright, Peter.
Call Number
658.575
Publication Date
2010
Summary
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com.
Format:
Electronic Resources
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1520.2921
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by
Burgess, Jan, 1949-
Call Number
371.106 22
Publication Date
2009
Summary
Provides ongoing advice and counsel on how to master the entire spectrum of duties that teacher leaders are expected to accomplish.
Format:
Electronic Resources
Relevance:
0.1189
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