Call Number
ELECTRONIC RESOURCE
Publication Date
2004
Format:
Electronic Resources
Relevance:
4.6398
Call Number
ELECTRONIC RESOURCE
Publication Date
2004
Format:
Electronic Resources
Relevance:
4.6144
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3.
by
Tourism Victoria.
Call Number
ELECTRONIC RESOURCE
Publication Date
2004
Format:
Electronic Resources
Relevance:
4.4745
by
Sigala, Marianna, editor.
Call Number
338.4791 ADV
Publication Date
2018
Format:
Electronic Resources
Relevance:
3.9506
by
Ali, Alisha
Call Number
338.4791 ALI
Publication Date
2013
Summary
Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have been numerous texts written on sustainable tourism and the measures to mitigate and manage this but none which acknowledges Information and Communication Technologies (ICT) as a mechanism of doing so despite being an emerging area of research. ICT in this context refers to innovative tools which form an integrated system of software and networked equipment that facilitates data processin
Format:
Electronic Resources
Relevance:
3.5975
by
McDonald, J. Scott, 1953- author.
Call Number
338.47910285 MCD
Publication Date
2019
Format:
Electronic Resources
Relevance:
3.5039
by
Woodside, Arch G.
Call Number
338.4791 22
Publication Date
2010
Summary
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
Format:
Electronic Resources
Relevance:
3.3712
by
Scott, Noel, 1958-
Call Number
338.4791 SCO
Publication Date
2008
Summary
Provides a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. This work discusses both the theoretical and methodological underpinnings of network analysis and then illustrates the relevance of this approach in a series of tourism applications.
Format:
Electronic Resources
Relevance:
2.8742
by
Stangl, Brigitte.
Call Number
338.47910285
Publication Date
2017
Format:
Electronic Resources
Relevance:
2.6784
by
Pesonen, Juho.
Call Number
338.47910285
Publication Date
2018
Format:
Electronic Resources
Relevance:
2.0990
by
Sigala, Marianna.
Call Number
338.47910285 SOC
Publication Date
2012
Summary
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
Format:
Books
Relevance:
1.8343
Call Number
ELECTRONIC RESOURCE
Publication Date
2024 2023 2022 2021 2020
Summary
Victoria Online - the fastest way to find local, state and federal government information and services
Format:
Electronic Resources
Relevance:
1.6445
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