by
Camilleri, Mark Anthony.
Call Number
658.8
Publication Date
2018
Summary
Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.
Format:
Electronic Resources
Relevance:
170075.8281
by
Dickman, Sharron.
Call Number
338.47910688 DIC
Publication Date
1999
Format:
Books
Relevance:
155271.5625
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by
Stanley, John.
Call Number
641.013
Publication Date
2015
Summary
The fastest growth in tourism is the culinary sector. Covering farmers markets, agri-entertainment, glamping, restaurants, farm shops and more, food tourism is both an important part of holidaying and a purpose in itself. This book provides an overall direction to the development of food tourism and a section on the future of this trend.
Format:
Electronic Resources
Relevance:
155269.1250
by
Brown, Keith G.
Call Number
338.4791 BRO
Publication Date
2010
Summary
Collectively this collection of papers offers new perspectives on the special characteristics of island tourism, community dynamics, the role of marketing and the development of sustainable cultural and heritage tourism product in island contexts.
Format:
Electronic Resources
Relevance:
155261.3281
by
Wearing, Dr. Stephen L.
Call Number
338.4791
Publication Date
2016
Summary
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.
Format:
Electronic Resources
Relevance:
155254.8594
Call Number
TR DVD 338.4791945 COM
Publication Date
2009
Summary
A case study of Mt Hotham resort in the Victorian Alps as an illustration of how branding and marketing influences the way people make tourism decisions.
Format:
Other
Relevance:
155136.5625
by
Pike, Steven, author.
Call Number
338.47910688 PIK
Publication Date
2018
Format:
Electronic Resources
Relevance:
143749.9063
by
Hall, Colin Michael, 1961-
Call Number
338.4791 HAL
Publication Date
2014
Format:
Electronic Resources
Relevance:
143741.5156
by
Singh, Manpal.
Call Number
910.68
Publication Date
2008
Summary
Tourism is a flourishing sector nowadays. As the tourism industry has grown exponentially in the past few decades, its proper management and marketing assumed an important role. As for management, there are certain tasks, which have to be taken into account for a number of different reasons. Gathering, maintaining and compiling information about the tourists is of greatest important. Be it a domestic or international, inbound or out-bond tour, providing tourists` information, healthy interaction with them, chalking out plans to cut down expenses and providing the tourists with maximum facilit
Format:
Electronic Resources
Relevance:
134472.5781
by
Palazzo, Maria.
Call Number
658.827
Publication Date
2024
Summary
This insightful book explores contemporary consumer behaviour and marketing practices.
Format:
Electronic Resources
Relevance:
134472.0156
by
Briggs, Susan.
Call Number
338.47910688 BRI
Publication Date
2001
Format:
Books
Relevance:
134471.1094
by
Singh, Manpal.
Call Number
XX(158132.1)
Publication Date
2007
Format:
Electronic Resources
Relevance:
134470.8750
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