Intro -- Preface -- Contents -- Part I: Tourism Management Performance -- Tourism Development in North Greece -- 1 Introduction -- 2 Literature Review -- 2.1 Theoretical Framework -- 2.1.1 Tourismś Contribution to Greek Economy -- 2.1.2 EPAnEK: Comparative Analysis Between Greece and Region of Central Macedonia -- 3 Data and Research Methodology -- 3.1 Methodology and Data -- 3.2 Descriptive Statistics and Correlations -- 4 Main Results and Discussion -- 4.1 Findings -- 4.2 Discussion -- 4.3 Policy Imprecations: Proposals for Further Research -- 5 Conclusion -- References -- Tourism Destination Product Characteristics Based on Twitter Sentiment Analysis: A Case Study of Penang, Malaysia -- 1 Introduction -- 1.1 Problem Statement -- 1.2 Research Objectives -- 2 Theoretical Framework -- 3 Data and Research Methodology -- 4 Findings -- 5 Conclusion -- References -- Tourism Demand Modelling and Forecasting: Evidence from EU Countries -- 1 Introduction -- 2 Literature Review -- 3 Model Specifications and Variable Definition -- 4 Methodology -- 5 Empirical Results and Discussion -- 6 Conclusions and Recommendations -- References -- Millennials and Digital Marketing in Tourism: The Greek Case -- 1 Introduction -- 2 Methodology -- 2.1 The Conceptual Model -- 2.2 Methodology -- 3 Results-Discussion -- 3.1 Factors Affecting Attitudes towards those Digital Applications -- 3.2 Profiling each Group of Millennials According to their Demographic Characteristics -- 3.3 Profiling of each Group of Tourists According to their Preferences Regarding their Holidays/Travel -- 4 Conclusions -- References -- Determinants of Operating Revenues: Travel Agencies vs Tour Operators in European Union -- 1 Introduction -- 2 Literature Review -- 3 Data and Methodology -- 4 Results and Discussion -- 5 Conclusion -- Bibliography.

A Unified Business Model Canvas for Digital Intermediaries in Tourism Industry -- 1 Introduction -- 2 Background Theory -- 3 Approach -- 4 Results -- 4.1 Value Proposition -- 4.2 Target Customers -- 4.3 Channels -- 4.4 Customer Relationship -- 4.5 Key Activities -- 4.6 Key Partners -- 4.7 Key Resources -- 4.8 Revenue Streams -- 4.9 Cost Structure -- 5 Discussion and Conclusions -- References -- Part II: Tourism and Sustainable Development -- The Role and Importance of Transport within the Tourism Supply Chain -- 1 Introduction -- 2 The Theoretical Aspect of the Tourism Supply Chain -- 3 Transportation as a Component of the Tourism Supply Chain -- 4 Empirical Research on the Role and Importance of Transport in the Western Serbia Tourism Sector -- 4.1 Research Methodology -- 4.2 Research Results -- 5 Discussion and Conclusions -- 6 Theoretical/Practical Implications, Limitations, and Further Lines of Research -- References -- The Economics of Fisheries in the Mediterranean Basin: A Scoping Review by Means of Citation Patterns Analysis -- 1 Introduction -- 2 Methods -- 3 Results -- 3.1 The Orange Core Network on Bio-Economic Models -- 3.2 The Yellow Core Network on Small-Scale Fisheries, Sustainability, and Eco-Tourism -- 3.3 The Violet Cluster: Med Fisheries in the Climate Change -- 4 Concluding Remarks -- References -- The Efficiency of Croatian Seaport Authorities -- 1 Introduction -- 2 The Efficiency of Seaport Authorities -- 2.1 The Role of Port Authority in the Seaport System -- 2.2 The Literature Review -- 3 Maritime Transport and Seaport Authorities in Croatia -- 4 Data, Model And Results -- 4.1 Data and the Model -- 4.2 Results and Discussion -- 5 Conclusion -- References -- The Impact of Maritime Passenger Traffic on the Development of Seaports and Their Surroundings -- 1 Introduction -- 2 Research Methodology.

3 Structural Analysis of Tourists Arrived at the Destinations by Passengers Ships with Regard to the Generation of Economic Im... -- 4 Economic Analysis of the Impact of Maritime Passengers Traffic on Destination Development -- 4.1 The Financial Impact of Maritime Passenger Traffic on the Port of Zadar System -- 4.2 Defining the Future Directions for Development of Maritime Passenger Traffic -- 5 Conclusion -- References -- Environmental Investments in Hotel Budgets: A Case Study on Croatian Hotels -- 1 Introduction -- 2 Background -- 3 Research -- 4 Methodology -- 5 Research -- 6 Conclusion -- References.