Call Number
PER 647.9494 AUS
Format:
Other
Other
Relevance:
77567.4141
by
Australian Tourist Commission
Call Number
ELECTRONIC RESOURCE
Summary
The International Visitor Survey (IVS) provides detailed information about the characteristics and travel behaviour of international visitors in Australia. IVS results are published quarterly and annually in the International Visitors to Australia report. Interviews are conducted with more than 20,000 short term international visitors per annum at Australia's major airports.
Format:
Books
Relevance:
1.4622
by
Council on Hotel, Restaurant and Institutional Education (U.S.)
Call Number
E-RESOURCE
Format:
Other
Relevance:
77616.4297
Call Number
ELECTRONIC RESOURCE
Format:
Electronic Resources
Full text available: 2000-06-01 - 2000-10-05 Available via InfoTrac to William Angliss of Institute of TAFE users only. Click here to access electronic journal.
Relevance:
1.7128
by
Stein, Andi, 1960-
Call Number
338.4791 STE
Summary
From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Format:
Books
Relevance:
60139.0273
by
Beeton, Sue, editor.
Call Number
647.940711 STU
Summary
This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice.
Format:
Regular print
Relevance:
54898.0508
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