by
Lashley, Conrad.
Call Number
642.5
Publication Date
2007
Summary
An emerging hospitality studies focus among academics prioritizes the study of host and guest transactions as a key feature of hospitality research and publications. The papers in this e-book, guest edited by a leading researcher in the field, provide a flavor of some of the research themes that social science perspectives suggest. The study of host and guest transactions extends beyond commercial hospitality management activities; a large number of human interactions can be better understood through host and guest transactions. Commercial hospitality management through service quality managem
Format:
Electronic Resources
Relevance:
1.7889
by
Winter, Tim.
Call Number
338.4791596
Publication Date
2007
Summary
Weaving together a political analysis of heritage policies with an understanding of tourism as a series of intersecting cultural economies, this book explores a decade of world heritage and tourism in Angkor.
Format:
Electronic Resources
Relevance:
52747.1484
by
Woodside, A.
Call Number
338.4791
Publication Date
2007
Summary
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making.
Format:
Electronic Resources
Relevance:
67237.4141
by
Woodside, Arch.
Call Number
338.479105
Publication Date
2007
Summary
The seven executive training exercises in tourism in this e-book form an important step towards developing a library of executive training exercises with solutions in tourism management. While in real-life problems and opportunities do not come with an explicit list of options to select from, the view adopted in developing these training exercises is that creating tourism management stories describing dilemmas with explicit options is a useful learning method located between lecturing and learning from case study without explicit options. The novice benefits from considering a list of explicit
Format:
Electronic Resources
Relevance:
57341.8594
569.
by
Nykiel, Ronald A.
Call Number
910.688
Publication Date
2007
Summary
Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility stu
Format:
Electronic Resources
Relevance:
57339.0664
by
Timothy, Dallen J.
Call Number
338.4791
Publication Date
2007
Format:
Electronic Resources
Relevance:
60136.1133
by
Shirk, Lynette Rohrer.
Call Number
641.5
Publication Date
2007
Format:
Electronic Resources
Relevance:
0.0714
by
Nowicka, Pamela.
Call Number
338.4791
Publication Date
2007
Format:
Electronic Resources
Relevance:
85043.5000
by
Henderson, Joan C.
Call Number
338.4791
Publication Date
2007
Summary
In a world of increasing uncertainty it is vital that managers within the tourism industry are equipped with superior decision making skills and expertise necessary to deal with crisis conditions. Tourism Crises provides an effective synthesis of crisis management and tourism research with a solid theoretical foundation. It examines the principles and practices of crisis management within the context of tourism as a multi-sector industry. Using up to date international case studies, it tackles the following areas: · Political disturbance: the relationship between politics and tourism and political inspired tourism crises. · Social unrest: host-guest relations and tourists as targets of unrest · Economic instability: crises arising from fluctuating exchange rates and lack of investor confidence · Environmental conditions: natural disasters and health crises · Technological crises; transport accidents and crises arising from technical failure · Corporate crises. Human resource issues and questions of finance With a user-friendly learning structure, each chapter will assess the presence of and tendency towards particular types of crisis, supported by a series of examples and cases, which describe organisational situations, challenges and responses. Approaches to managing crises will be assessed and appropriate tools and techniques of crisis management are explored, enabling readers to gain an insight into this critical aspect of tourism decision making and equipping them with the skills and expertise necessary to deal with crisis conditions.
Format:
Electronic Resources
Relevance:
85038.8984
by
Wynn, L. L.
Call Number
306.4819096216
Publication Date
2007
Format:
Electronic Resources
Relevance:
0.5720
by
Gotham, Kevin Fox.
Call Number
306.09763
Publication Date
2007
Format:
Electronic Resources
Relevance:
57338.3984
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