by
Blackburn, William R.
Call Number
333.7 BLA
Publication Date
2007
Summary
"The Sustainability Handbook covers all the challenges, complexities and benefits of sustainability for businesses, governments and other organizations. It provides a blueprint for how organizations can reach or exceed economic, social and environmental excellence. It offers a host of practical approaches and tools including a model sustainability policy for organizations, summaries of sustainability codes and tips on selecting them, an extensive collection of metrics and a wealth of supplementary reference material. This is the essential reference for every organization in pursuit of sustainability."--BOOK JACKET.
Format:
Books
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1111/2008271638-b.html
Relevance:
0.1031
by
CCH Australia Limited, author, issuing body.
Call Number
658.300994 CCH
Publication Date
2016
Summary
The guide addresses the strategic, practical and legal side of HR and people management. In addition to referencing the latest research and thinking on many key topic areas, the guide also provides useful information to assist practitioners int eh contemporary business environment.
Format:
Books
Relevance:
0.0953
by
Catherwood, Dwight W.
Call Number
658.456 CAT
Publication Date
1992
Format:
Books
Relevance:
0.0948
by
Gabbott, Mark, editor.
Call Number
658.8 INT
Publication Date
2004
Summary
"Most of the authors of this book have been involved in marketing either as teachers, researchers or practitioners for some time. This book came about in recognition of the tension that existed between what we taught and what we knew and practiced. Our main concern was the increasing difficulty in defending the 4 Ps framework of marketing. This approach while ground breaking in its time, and useful as an organising tool, has become so ubiquitous in marketing education that it has almost reached mythic status. No one questioned it, no one seemd to even think about it, it was just taught. In an even more worrying development, it was becoming used as a planning and implementation tool, and an operational decision template. Yet when we looked at our graduates and postgraduates, many of whom were already senior marketers, we could see little evidence that the 4 Ps actually represented what they practiced in the business world. It certainly categorised some areas of marketing activity, but helped little in day-to-day marketing management. In 2000 a team was put together to work on the project of developing a completely new introductory marketing textbook. We each brought to the table something different - experienced researchers, teachers, educationalists, writers and business consultants - to piece together what you see as the final book. The Value Model which is the underlying framework is an original and intuitive peice of work. The value planning model is an amalgam of ideas which had been circulating in various forms around the world which we have developed and adapted for our use. This provides a simple schematic that provides an organising framework for the book, and which we hope will become as well known as the 4 Ps. As part of the project we also wanted to explicitly recognise the importance of technology, the ubiquity of services, the impact of globalisation, the continuing concern of ethics and the ongoing importance of relationships and people." -- preface, page xi.
Format:
Books
Relevance:
0.0891
by
Getz, Donald, 1949-
Call Number
658.456 GET
Publication Date
2013
Format:
Books
Relevance:
0.0816
by
Davies, Martin, 1936-, author.
Call Number
300.72 DAV
Publication Date
2014
Summary
Carrying out a research project is a daunting task, presenting you with deadline anxieties, unfamiliar language and practical dilemmas. This book is a straightforward, user-friendly guide on how to manage your research project successfully - akin to having a tutor at your side. This book offers an accessible introduction to qualitative and quantitative methods. It takes you through the entire research process from planning to write-up and includes extensive real-life examples of good and bad research practice The second edition contains further discussion of internet-based research methods, research ethics and provides students with the self-discipline and the confidence to conduct their own research projects, whatever discipline they are from, and also the understanding required to identify the advantages and disadvantages of different strategies.
Format:
Books
Relevance:
0.0711
by
Robinson, Peter, 1979-, author.
Call Number
338.4791 ROB
Publication Date
2013
Format:
Books
Relevance:
0.0711
by
Buhalis, Dimitrios.
Call Number
338.4791087 BES
Publication Date
2012
Format:
Books
Relevance:
0.0618
by
Camilleri, Mark Anthony, 1976- 1976-, author.
Call Number
647.940688 CAM
Publication Date
2017
Format:
Books
Relevance:
0.0506
by
Kotler, Philip, author.
Call Number
647.940688 MAR
Publication Date
2017
Summary
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format:
Books
Relevance:
0.0415
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