by
Wearne, Neil
Call Number
647.940688 WEA
Publication Date
1994
Format:
Books
Relevance:
190157.9375
by
Roberts, John.
Call Number
647.940688 ROB
Publication Date
1993
Format:
Books
Relevance:
143756.0469
by
Wearne, Neil
Call Number
647.95 WEA
Publication Date
1990
Format:
Books
Relevance:
2.8284
by
Coffman, Charles DeWitt
Call Number
647.940688 COF
Publication Date
1980
Format:
Books
Relevance:
0.2000
by
ClickView (Firm)
Call Number
XX(302792.1)
Summary
The total tourism and hospitality experience consists of both products and services. Products are considered more tangible whilst services are intangible in nature. Up-selling is a marketing tool used in an attempt to have the consumer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. In this programme we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry.
Format:
Other
Relevance:
0.1543
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