by
Arora, Shruti.
Call Number
915.00688
Publication Date
2021
Format:
Electronic Resources
Relevance:
0.2214
by
Press, Entrepreneur.
Call Number
394.2068
Publication Date
2011
Format:
Electronic Resources
Relevance:
0.1768
by
Els, Georgiana.
Call Number
394.2
Publication Date
2016
Format:
Electronic Resources
Relevance:
0.1667
by
Masterman, Guy.
Call Number
796.068 MAS
Publication Date
2021
Format:
Electronic Resources
Relevance:
0.1622
by
Bladen, Charles, author.
Call Number
394.2068 BAD
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.1622
by
Kolb, Bonita, author.
Call Number
338.4791 KOL
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.1591
by
Hassan, Azizul.
Call Number
338.4791 HAS
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.1567
by
Cornwell, T. Bettina.
Call Number
659.285 COR
Publication Date
2020
Format:
Electronic Resources
Relevance:
0.1567
by
Cornwell, T. Bettina
Call Number
659.285 COR
Publication Date
2014
Summary
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Format:
Electronic Resources
Relevance:
0.1500
by
Palmer, Adrian.
Call Number
658.12
Publication Date
2009
Summary
This e-book aims to raise debate about the theory and application of customer experience within the context of direct marketing. Despite the apparent appeal of the concept, the unique nature of a customer experience, which is specific to a customer, at a specific time and location, in the context of a specific event, provides challenges for managers to implement the concept for planning and control purposes.
Format:
Electronic Resources
Relevance:
0.1474
by
Pfister, Robert.
Call Number
790.069
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.1474
by
Top, Peleg.
Call Number
741.6
Publication Date
2009
Format:
Electronic Resources
Relevance:
0.1441
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