Call Number
E-RESOURCE
Publication Date
2024 2023 2022 2021 2020
Format:
Other
Other
Relevance:
0.2985
by
Alroy, Alon, author.
Call Number
658.456 ALR
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.2977
by
Mullins, Anthony.
Call Number
TR DVD 658.007994 ELV
Publication Date
2006
Summary
"Despite the threat of bushfires, flood, public ridicule, financial loss, theft and outright exhaustion, a small band of devotees from the tiny rural town of Parkes have battled against the odds to create the biggest, and most unlikely , Elvis Presley Festival in Australia"--Container. Illustrates the process of planning, marketing and managing a successful event to promote tourism in a small rural town.
Format:
Books
Relevance:
0.2970
by
Jackson, Nigel.
Call Number
394.20688
Publication Date
2017
Format:
Electronic Resources
Relevance:
0.2919
by
Jackson, Nigel.
Call Number
394.2 JAC
Publication Date
2013
Summary
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of au
Format:
Electronic Resources
Relevance:
0.2837
by
Saayman, Melville.
Call Number
394.2
Publication Date
2012
Format:
Electronic Resources
Relevance:
0.2800
by
Singh, R.K.
Call Number
XX(155960.1)
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.2800
Call Number
TR DVD 394.2 CON
Publication Date
2008
Summary
A look at the world of event planning featuring Dena Marie Modica, Director of Sales and Marketing for Solera Restaurant and Event Center. Learn the salary range, long-term career outlook, types of event planners, and more.
Format:
Other
Relevance:
0.2357
by
Jackson, Nigel A.
Call Number
658.456 JAC
Publication Date
2017
Format:
Books
Relevance:
0.2333
by
Arora, Shruti.
Call Number
915.00688
Publication Date
2021
Format:
Electronic Resources
Relevance:
0.2214
by
Allen, Johnny.
Call Number
658.456 FES
Publication Date
2011
Summary
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Format:
Books
Relevance:
0.1826
by
Press, Entrepreneur.
Call Number
394.2068
Publication Date
2011
Format:
Electronic Resources
Relevance:
0.1768
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