Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.

This book serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC?s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.

This text emphasises the importance of strategic human resource management (HRM) and the links between strategy, people and performance. DeCieri from Monash University, Vic and Kramar from Macquarie Graduate School of Management.

Managing Facilities provides a clear introduction to the concepts, development and application of managing facilities in hotels. Premises and services operations management are considered through the application of generic management techniques. In hotels, buildings, land, assets, people and services are essential resources which need to be managed to meet organizational objectives. Through practical techniques and examples Jones and Jowett show how these facilities can be continuously improved to increase competitiveness and meet the ever changing needs of the customer. Managing Facilities is a concise guide for hotel, hospitality and facilities managers. It is also an excellent text for undergraduate and postgraduate students of hospitality management.

The Australian HR Institute (AHRI) endorsed Human Resource Management: Strategy and Practice 10th edition is the leading resource in the upper level management market that provides a strong conceptual and practical framework for students of human resource management. A new edition of this popular title provides opportunity to reinforce our position as market leader by providing updated content that is relevant and useful to learners and to also provide a new digital learning solution in Mindtap to a market with a growing interest in digital delivery. The 10th edition retains the successful integrative strategic HRM (SHRM) model and includes new content on HRM models and contemporary issues. The new MindTap course introduces interactive, skills based activities as well as new opportunities for student engagement and revision. AHRI endorsement has also continued for the 10th edition.

"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.

"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.

The guide addresses the strategic, practical and legal side of HR and people management. In addition to referencing the latest research and thinking on many key topic areas, the guide also provides useful information to assist practitioners int eh contemporary business environment.