by
Jennings, Gayle, 1955-, author.
Call Number
338.4791 JEN
Publication Date
2010
Summary
'Tourism Research' introduces students to qualitative and quantitative research methodologies. It encourages them to think more about the importance of research in tourism, appreciating the role that it plays in the tourism industry.
Format:
Regular print
Relevance:
95068.7891
by
Hall, Colin Michael, 1961-, uthor.
Call Number
338.4791 HAL
Publication Date
2008
Summary
"The second edition of this highly-regarded text provides a fresh and stimulating introduction to tourism planning at global, regional and local levels. It stresses that planning is most effectively understood by conceptualising the wider context alongside examining the analysis and application of planning tools. Thematically underpinned by the need for sustainability, the author argues that tourism planning, policy, and development are best conducted by embracing the relational structure of governance as part of a more sophisticated and contextual approach."--BOOK JACKET.
Format:
Regular print
Relevance:
63385.6797
by
Jarvis, Ken.
Call Number
647.94068 CAS
Publication Date
2006
Summary
"Cases in Hospitality and Tourism Management is a compilation of cases contributed by authors from around the world. Students encounter real-life situations that enhance their learning experience. Organized by industry segment, the book's cases examine planning, human resources, marketing, menu management, product development, financial management, franchises, resorts, clubs, productivity, employee motivation, leadership, and other topics. Questions at the end of each case stimulate critical-thinking and decision-making skills."--BOOK JACKET.
Format:
Regular print
Relevance:
46125.5156
by
Cook, Roy A., author.
Call Number
338.4791 COO
Publication Date
2006
Format:
Regular print
Relevance:
38037.4336
by
Beeton, Sue, editor.
Call Number
647.940711 STU
Summary
This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice.
Format:
Regular print
Relevance:
54898.0508
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