by
Tomalin, Barry.
Call Number
658.049 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
0.4614
by
Newstrom, John W.
Call Number
658.40353 NEW
Publication Date
1996
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/mh022/95044899.html
Publisher description http://www.loc.gov/catdir/description/mh022/95044899.html
Publisher description http://www.loc.gov/catdir/description/mh022/95044899.html
Relevance:
0.4319
Call Number
004.6 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
0.4054
by
MacRae, Paul, 1946-, author.
Call Number
808.06665 MAC
Publication Date
2015
Format:
Books
Relevance:
0.4041
by
Goodman, Michael B., 1949-
Call Number
658.45 23
Publication Date
2012
Summary
The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline.
Format:
Electronic Resources
Relevance:
0.3820
18.
by
Flynn, Nancy, 1956-
Call Number
659.2 22
Publication Date
2006
Format:
Electronic Resources
Relevance:
0.3642
Call Number
006.7 23
Publication Date
2011
Format:
Electronic Resources
Relevance:
0.3353
by
Heller, Steven.
Call Number
808.066741 23
Publication Date
2012
Summary
"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"--
Format:
Electronic Resources
Relevance:
0.3346
by
Garber, Peter R.
Call Number
651.7 22
Publication Date
2005
Format:
Electronic Resources
Relevance:
0.3101
by
Stack, Laura.
Call Number
808.066651 22
Publication Date
2013
Format:
Electronic Resources
Relevance:
0.3079
by
ClickView (Firm)
Call Number
XX(308118.1)
Summary
In this Global and Cultural Sensitivity video you learn that cultural awareness is more than how people look or good manners in business interactions. It means being sensitive to local customs, different company cultures, different traditions and values. Cultural insensitivity can offend or alienate employees, customers, partners and suppliers. Global cultural awareness and sensitivity are crucial in business and modern work life. Get this right and you lay the foundations of successful working relationships. Get it wrong and you can cause offense, lose trust and jeopardize business relations. The Global and Cultural Sensitivity video features a case study of a team having a cultural awareness meeting: Serena is horrified when she sees everyone wearing fancy dress costumes. She explains that this can cause offence. The team learn to be appropriate, observe and follow local ways, never assuming you are superior. Serena advocates the importance of doing further research, and not being insensitive or outspoken about other peoples customs. Dion seeks tips from Tammy when doing business in China. They discuss problems with jargon and gestures. What may be acceptable in some cultures is bad manners elsewhere.
Format:
Other
Relevance:
0.3062
by
ClickView (Firm)
Call Number
XX(307294.1)
Summary
No business, no matter how innovative and amazing it is, will survive if people haven't heard of it. If people don't know something exists, they'll never be able to purchase it. It's time to work on our communication skills.
Format:
Electronic Resources
Relevance:
0.3062
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