by
Palmer, Adrian.
Call Number
658.12
Publication Date
2009
Summary
This e-book aims to raise debate about the theory and application of customer experience within the context of direct marketing. Despite the apparent appeal of the concept, the unique nature of a customer experience, which is specific to a customer, at a specific time and location, in the context of a specific event, provides challenges for managers to implement the concept for planning and control purposes.
Format:
Electronic Resources
Relevance:
0.1474
by
Pfister, Robert.
Call Number
790.069
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.1474
by
Top, Peleg.
Call Number
741.6
Publication Date
2009
Format:
Electronic Resources
Relevance:
0.1441
by
Tassiopoulos, Dimitri.
Call Number
394.2068
Publication Date
2011
Summary
Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.
Format:
Electronic Resources
Relevance:
0.1414
by
Moran, Jill S.
Call Number
394.2068
Publication Date
2015
Summary
Event planning continues to be a thriving business area for the motivated entrepreneur. This fourth edition includes updated ideas about creating business plans, balancing home and work, building a client base, and a more in-depth discussion on the role of social media in your event planning business.
Format:
Electronic Resources
Relevance:
0.1361
by
Raj, Razaq.
Call Number
394.2068
Publication Date
2022
Summary
Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reader through the whole process of events management.
Format:
Electronic Resources
Relevance:
0.1313
by
Dashper, Katherine.
Call Number
394.2068
Publication Date
2021
Summary
This book explains the process of managing a multispecies event, as well as the larger theoretical implications of event management, using the National Championships of the Icelandic Horse as an extended study.
Format:
Electronic Resources
Relevance:
0.1132
by
Jones, Linda Joyce.
Call Number
394.2
Publication Date
2020
Summary
The Event Planning Toolkit is a how-to guide offering the information you need to execute any event with precision and enjoy the big day with less stress and fewer unpleasant surprises. You will learn how to manage your scope, time and resources, as well as identify goals, create budgets, find the right venue, assemble a strong team, and more.
Format:
Electronic Resources
Relevance:
0.1132
by
Ching, Jacqueline.
Call Number
910.23
Publication Date
2010
Summary
In this book, we'll look closely at dozens of careers within the broad field of green travel and tourism. Students will learn about many concepts that are relatively new, such as "carbon offsets" and "renewable energy projects." While the green travel and tourism is just in its infancy, many colleges and universities are preparing their students to work in this rapidly expanding field. The opportunities are great-and growing-for anyone interested in travel, adventure, hospitality, and helping to save the planet.
Format:
Electronic Resources
Relevance:
0.1132
by
Brown, Tim.
Call Number
394.2068
Publication Date
2022
Summary
A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.
Format:
Electronic Resources
Relevance:
0.0953
by
Piekarz, Mark.
Call Number
796.069
Publication Date
2021
Format:
Electronic Resources
Relevance:
0.0864
by
Aicher, Thomas J.
Call Number
796.069
Publication Date
2019
Format:
Electronic Resources
Relevance:
0.0864
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