by
Gilmore, James H., 1959-, author.
Call Number
658.8343 GIL
Publication Date
2007
Summary
"From Starbucks to the Geek Squad, from Venice to The Venetian, Authenticity examines how successful enterprises identify themselves with their customers' self-images and desires."--BOOK JACKET.
Format:
Books
Connect to Table of contents
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
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0.1323
by
Pruitt, John.
Call Number
658.503 22
Publication Date
2006
Summary
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page.
Format:
Electronic Resources
Relevance:
0.1292
by
Ulwick, Anthony W., 1957-
Call Number
658.575 ULW
Publication Date
2005
Summary
"In a book that challenges everything you have learned about being customer driven, innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated." "With information based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unsuitable and woefully misleading information that serves to derail the innovation process."--BOOK JACKET.
Format:
Books
Relevance:
0.1292
by
Cohen, Greg.
Call Number
005.1068 C678A 2010 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
0.1212
by
Pine, B. Joseph
Call Number
658.56 PIN
Publication Date
1999
Summary
With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers. Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances.
Format:
Books
Table of contents http://lcweb.loc.gov/catdir/toc/98-33202.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/98033202-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/98033202-d.html
Relevance:
0.1212
by
Murray, Brian H., 1968-
Call Number
658.827 22
Publication Date
2004
Format:
Electronic Resources
Relevance:
0.1145
by
Lawley, Brian.
Call Number
658.827 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
0.1107
by
Ong, S. K., 1969-
Call Number
745.2 22
Publication Date
2008
Summary
Efficient management of product information is vital for manufacturing enterprises in this information age. Considering the proliferation of product information, tight production schedules, and intense market competition, human intelligence alone cannot meet the requirements of efficient product development. Technologies and tools that support information management are urgently needed. This volume presents the design reuse methodology to support product development. Significant efforts have been made to create an intelligent and optimal design environment by incorporating the contemporary technologies in product family design, artificial intelligence, neural networks, information theories, etc. This volume covers both theoretical topics and implementation strategies, with detailed case studies to help readers gain an insight in areas such as product information modeling, information analysis, engineering optimization, production cost estimation, and product performance evaluation.
Format:
Electronic Resources
Relevance:
0.1039
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