by
Adie, Bailey Ashton, author.
Call Number
338.4791 ADI
Publication Date
2019
Format:
Electronic Resources
Relevance:
0.1715
by
Schneider, Ingrid.
Call Number
XX(297803.1)
Publication Date
2019
Format:
Electronic Resources
Relevance:
0.0741
by
Camilleri, Mark Anthony, 1976- author.
Call Number
910.688 23
Publication Date
2019
Summary
Destination marketing relies on planning, organisation, and successful strategies and tactics.℗ Tourism Planning and Destination Marketing℗ provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.
Format:
Electronic Resources
Relevance:
0.1270
by
Feiertag, Howard.
Call Number
647.940688
Publication Date
2019
Format:
Electronic Resources
Relevance:
126783.8906
by
Morrison, Alastair M., author.
Call Number
338.4791 MOR
Publication Date
2019
Summary
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format:
Books
Relevance:
0.1231
by
Sigala, Marianna, editor.
Call Number
338.4791 ADV
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.1291
Call Number
338.4791 23
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.0921
by
Kolb, Bonita, author.
Call Number
338.4791 KOL
Publication Date
2018
Format:
Electronic Resources
Relevance:
114676.2969
by
Rowson, Bill.
Call Number
647.94
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.0864
by
Airey, David.
Call Number
338.479109142
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.0618
by
Marinov, Vasil P., editor.
Call Number
338.4791 23
Publication Date
2018
Summary
This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspetives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, if offers a collection of recent regional and marketing studies. The first part is dedicated to traditional tourism and hospitality issues ranging from tourism policy and planning and management practices, through cultural even marketing to the need for more intercultural communication. Special attention is paid to new developments in specialised types of tourism and specific tourist destinations. The second part of the book deals with new developments in the tourism industry offering a range of chapters on new technologies and techniques, the modern concept of urban and city tourism development and specific new and innovative tourism types and products--back cover.
Format:
Electronic Resources
Relevance:
0.0816
by
Cooper, Chris, 1952-, editor.
Call Number
338.4791 SAG
Publication Date
2018
Summary
The SAGE Handbook of Tourism Management is a critical, state of the art review of tourism management written by leading international thinkers and academics in the field. Volume One focuses on theory, before Volume Two explores the application of theory.
Format:
Electronic Resources
Relevance:
0.0816
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