by
Murcott, Anne, editor.
Call Number
641.30072 HAN
Publication Date
2013
Format:
Books
Relevance:
0.0495
by
Robinson, Peter, 1979-, author.
Call Number
338.4791 ROB
Publication Date
2013
Format:
Books
Relevance:
71872.6563
by
Hall, Colin Michael, 1961-
Call Number
338.19 SUS
Publication Date
2013
Format:
Books
Relevance:
46124.0938
by
Pilcher, Jeffrey M., 1965-, editor.
Call Number
641.309 OXF
Publication Date
2012
Format:
Books
Relevance:
0.0635
by
Sidali, Katia Laura.
Call Number
338.4791 FOO
Publication Date
2011
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy1208/2011920949-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1208/2011920949-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1208/2011920949-t.html
Relevance:
41502.4883
by
Goeldner, Charles R.
Call Number
338.4791 GOE
Publication Date
2011
Summary
"The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. It looks at all aspects of the industry that serves travelers.The 12th Edition is an overall update of this leading comprehensive tourism text. Because the tourism industry changes so rapidly, the revision involves adding new developments, updating data, updating profiles, expanding some sectors, adding new web sites, adding selected references, and expanding the glossary. B&Bs, time share, meetings and conventions, sustainable tourism, climate change, social media, mobile marketing are some topics given expanded coverage in this new 12th Edition"--
Format:
Books
Relevance:
57340.0938
by
Allen, Johnny.
Call Number
658.456 FES
Publication Date
2011
Summary
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Format:
Books
Relevance:
0.0913
by
Veal, Anthony James.
Call Number
338.4791 VEA
Publication Date
2011
Summary
This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments.
Format:
Books
Relevance:
54898.4922
by
Tribe, John.
Call Number
338.4791 TRI
Publication Date
2011
Format:
Books
Relevance:
63391.3984
by
Moutinho, Luiz.
Call Number
338.47910684 STR
Publication Date
2011
Summary
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format:
Books
Relevance:
67236.8359
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2010
Format:
Books
Relevance:
52744.8125
by
Chon, Kye-Sung (Kaye), 1954-
Call Number
647.94 CHO
Publication Date
2010
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/fy1002/2009920753.html
Relevance:
0.0737
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