This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and or

"This ebook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum. And this market research handbook has been used as a strategic business planning resource by executives in dozens of hotel corporations, travel companies, and tourism business. With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more. The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA."--

"Before COVID-19 hit, the biggest problem in the world of travel was overtourism. Crowds threatened to spoil natural environments and make daily life unbearable for residents of popular travel destinations. Then, seemingly overnight, tourism nearly ceased. Yet there is no question that travel will resume; the only question is, when it does, what will it look like? Will we return to a world of overrun monuments, littered beaches, and gridlocked city streets? Or can we do things differently this time? Overtourism: Lessons for a Better Future charts a path toward tourism that is truly sustainable, focusing on the triple bottom line of people, planet, and prosperity. Bringing together tourism officials, city council members, travel journalists, consultants, scholars, and trade association members, this practical book explores overcrowding from a variety of perspectives. After examining the causes and effects of overtourism, it turns to management approaches in five distinct types of tourism destinations: 1. historic cities; 2. national parks and protected areas; 3. World Heritage Sites; 4. beaches and coastal communities; and 5. destinations governed by regional and national authorities. While each location presents its own challenges, common mitigation strategies are emerging. Visitor education, traffic planning, and redirection to lesser-known sites are among the measures that can protect the economic benefit of tourism without overwhelming local communities. As tourism revives around the world, these innovations will guide government agencies, parks officials, site managers, civic groups, environmental NGOs, tourism operators, and others with a stake in protecting our most iconic places."--Publisher description.

International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompanim

Sustainability remains one of the major issues in tourism today. Concerns over climate and environmental change, the fallout from the global economic and financial crisis, and the seeming failure to meeting UN Millennium development goals have only reinforced the need for more sustainable approaches to tourism, however they be defined. Given the centrality of sustainability in tourism curricula, policies, research and practice it is therefore appropriate to prepare a state of the art handbook on the relationship between tourism and sustainability.This timely Handbook of Tourism and Sustainabil

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.

This guide, written by leading expert in accessible travel, highlights vacation destinations for disabled travelers. With chapters organized by vacation style, this guide allows the traveler to tailor their holiday to their own specifications. Whether the reader desires an exciting road trip, a tranquil cruise, family fun, or an adventure steeped in history, this guide details over 101 cities, national parks, and tourist attractions around the United States that fit the bill. Also included is a section of the author's favorite activities, called Candy's Picks. The guide describes the accessibility of each location, allowing the reader to plan a trip that best fits their specific needs.--From publisher description.

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.

The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.

In a world of increasing uncertainty it is vital that managers within the tourism industry are equipped with superior decision making skills and expertise necessary to deal with crisis conditions. Tourism Crises provides an effective synthesis of crisis management and tourism research with a solid theoretical foundation. It examines the principles and practices of crisis management within the context of tourism as a multi-sector industry. Using up to date international case studies, it tackles the following areas: · Political disturbance: the relationship between politics and tourism and political inspired tourism crises. · Social unrest: host-guest relations and tourists as targets of unrest · Economic instability: crises arising from fluctuating exchange rates and lack of investor confidence · Environmental conditions: natural disasters and health crises · Technological crises; transport accidents and crises arising from technical failure · Corporate crises. Human resource issues and questions of finance With a user-friendly learning structure, each chapter will assess the presence of and tendency towards particular types of crisis, supported by a series of examples and cases, which describe organisational situations, challenges and responses. Approaches to managing crises will be assessed and appropriate tools and techniques of crisis management are explored, enabling readers to gain an insight into this critical aspect of tourism decision making and equipping them with the skills and expertise necessary to deal with crisis conditions.

The economic heart of South China, the Pearl River Delta is both agriculturally and financially fertile and is one of the most developed parts of China. Intensely cultivated land is interspersed with some of China's newest and fastest-growing cities, which are linked by some of the country's best and most integrated transport services. The Delta's location makes it a popular trip from Hong Kong and a major gateway to enter China itself. Foremost among the Delta's gang of youthful upstart cities is Shenzhen, which was the first of China's Special Economic Zones (SEZs) and has grown from nothing to challenge the traditional heart of the region, Guangzhou, in less than 30 years. While Shenzhen has little in the way of historic sights, it offers shopping, skyscrapers and theme parks along with some insight as to what China's future looks like. Seventy miles to the north, Guangzhou has a longer history, but is also reaping the economic whirlwind. It's definitely worth a quick stop for its blend of Cantonese cuisine, markets, colonial relics and the gritty taste of a real Chinese city. With a population of seven million and long known in the West as Canton, modern Guangzhou provides many visitors with their first glimpse of a mainland Chinese city. Frenetically busy, polluted and steamily hot in summer, Guangzhou's conventional sights are comparatively sparse, but the city is renowned worldwide for its cooking and is worth visiting on these grounds alone. Before Hong Kong rose to prominence, Guangzhou was one of China's primary trading posts and as a result it has a wide ethnic diversity, including a large Hui (Muslim) population, and a smattering of colonial architecture, much of which is found on charming Shamian Island. Guangzhou is at the heart of the south's economic revolution. Although it is still undoubtedly a polluted city, attention is being paid to the environment, albeit often only in the most aesthetic sense. Every time I visit I notice new areas of greenery and the city is becoming more and more visitor-friendly. There is an ever-expanding subway network, a new airport and improved links with other Pearl River Delta destinations. There are also a host of sights to visit within a two-hour transport radius of Guangzhou and the city makes a good base from which to explore smaller towns such as Huizhou and Zhaoqing. This guide is based on our 640-page China Adventure Guide. Following are some reviews of that book: "We travel to grow â€" Adventure Guides show you how. Experience the places you visit more directly, freshly, intensely than you would otherwise â€" sometimes best done on foot, in a canoe, or through cultural adventures like art courses, cooking classes, learning the language, meeting the people. This can make your trip life-changing, unforgettable. All of the detailed information you need is here about the hotels, restaurants, shopping, sightseeing. But we also lead you to new discoveries, turning corners never before turned, helping you learn about the world in a new way â€" Adventure Guides make that possible." "Having traveled extensively through China over many years, I can see the book's intimacy, not only with the locations, but also with the locals in each place. The author reveals the secrets that he's learned from his long association with China." (Jason Williams, Managing Director, Grasshopper Adventures). "A thorough guide not only to traveling in China but also to the country's history and culture, this should satisfy the novice and seasoned traveler alike. Each city and region is covered from all angles, including activities for those traveling with children. An informative read for those unfamiliar with the country and an excellent way to brush up for the more experienced traveler, this is an excellent guide for planning a China vacation." (Publishers Weekly).