by
Rosalino, Luís Miguel.
Call Number
338.4791091822
Publication Date
2012
Format:
Electronic Resources
Relevance:
0.2236
by
Pizam, Abraham.
Call Number
647.94
Publication Date
2012
Summary
The International Encyclopedia of Hospitality Management covers all of the relevant issues in the field of hospitality management from both a sectoral level:* Lodging* Restaurants* Clubs* Time-share* ConventionsAs well as a functional one: * Accounting & finance* Marketing* Human resources* Information technology* Facilities management Its u
Format:
Electronic Resources
Relevance:
0.1622
by
Jauhari, Vinnie.
Call Number
XX(33913.1)
Publication Date
2012
Summary
This ebook explores the challenges faced by the Indian hospitality industry. WHATT?s industry-led methodology is applied and the team of contributors used an industry round table approach to solicit views from hospitality practitioners, academics and government representatives. The challenges have been considered from a strategic perspective as well as from marketing, human resources, technology, finance and destination management perspectives.
Format:
Electronic Resources
Relevance:
0.1313
by
Ching, Jacqueline.
Call Number
910.23
Publication Date
2010
Summary
In this book, we'll look closely at dozens of careers within the broad field of green travel and tourism. Students will learn about many concepts that are relatively new, such as "carbon offsets" and "renewable energy projects." While the green travel and tourism is just in its infancy, many colleges and universities are preparing their students to work in this rapidly expanding field. The opportunities are great-and growing-for anyone interested in travel, adventure, hospitality, and helping to save the planet.
Format:
Electronic Resources
Relevance:
0.1132
by
Simos, Theodore E.
Call Number
658.8
Publication Date
2010
Summary
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to glo
Format:
Electronic Resources
Relevance:
0.0864
by
Berge, Petter M.
Call Number
647.06799999999998
Publication Date
2010
Format:
Electronic Resources
Relevance:
0.1715
by
Kahle, Lynn R.
Call Number
796.0698
Publication Date
2010
Summary
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Format:
Electronic Resources
Relevance:
0.1031
by
Okumus, Dr Fevzi.
Call Number
647.94068647.95068
Publication Date
2008
Summary
This e-book includes tourism and hospitality papers from the University of Central Florida Rosen College. Papers look at human resource management and marketing.
Format:
Electronic Resources
Relevance:
0.1543
by
Jayawardena, Dr Chandana.
Call Number
974.798
Publication Date
2008
Summary
The purpose of this e-book is to provide a backdrop to tourism challenges and solutions in the Niagara Region, and to present the key points discussed during the 2007 WHATT roundtable discussion in the Niagara Region, Canada. The rationale for the e-book is that the private sector and academia must work together in identifying the root causes for key problems and then find practical solutions. Often it is the public sector that leads this process, but it was felt that the private sector and academia should become proactive in finding practical solutions.
Format:
Electronic Resources
Relevance:
0.1132
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