Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.

"This plan aims to provide a strategic approach to the implementation of the Modern Australian Apprenticeship and Traineeship Scheme (MAATS). This is response to the anticipated impact on the Institute planning and operations. The plan outlines an integrated approach which encompasses a comprehensive range of strategies to facilitate the application of MAATS principles in the Institute's training delivery program for 1997 and on."

Section 1 (Cole) : Chapter 8 - Building performance and productivity ; Chapter 11 - Solving problems and making decisions ; Chapter 23 - Providing work instructions and delegating duties ; Chapter 1 - The Supervisors's changing job and working environment ; Chapter 5 - Planning and monitoring for goal achievement ; Chapter 20 - Providing leadership ; Chapter 21 - Motivating others ; Chapter 22 Leading work teams. Section 2 (Robbins) Chapter 8 -Strategic management ; Chapter 3 - Organisational culture and the environment: the constraints ; Chapter 9 - Planning tools and techniques ; Chapter 12 - Managing change and innovation ; Chapter 4 - Managing in a global environment ; Chapter 5 - Social responsiblity and managerial ethics.

The authors "show you how to identify and track the recurring issues leading to failure in IT projects, and [they] provide a proven, modern method for addressing them. By following the recommendations in this book, readers will significanctly reduce the risk of IT failures and increase the rate of success." [Back cover].