by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2010
Summary
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format:
Books
Relevance:
1.5740
by
Van der Wagen, Lynn.
Call Number
658.456 VAN
Publication Date
2010
Format:
Books
Relevance:
47543.3203
by
Weaver, David B. (David Bruce)
Call Number
338.4791 WEA
Publication Date
2010
Summary
"... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.
Format:
Books
Relevance:
77626.7188
by
Guilding, Chris.
Call Number
657.837 GUI
Publication Date
2009
Summary
"For non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business, yet understanding is crucial for success. Using an 'easy to read' style, this book provides a comprehensive overview of the most relevant accounting information for managers. It demonstrates how to organise and analyse accounting data to help make informed decisions with confidence."--BOOK JACKET.
Format:
Books
Relevance:
0.0772
by
O'Shannessy, Vivienne, 1962-
Call Number
647.068 OSH
Publication Date
2009
Summary
"A practical guide to front office skills and services in the hospitality industry. Complies with the Hospitality, Tourism and Events Industry Competency Standards"--Provided by publisher.
Format:
Books
Relevance:
0.1066
by
O'Shannessy, Vivienne, 1962-
Call Number
338.4791 OSH
Publication Date
2009 2008
Summary
This publication uses real world industry examples to strengthen its applicability. From working with colleagues to communicating with people from other cultures, this text takes you step by step through all the duties you may be required to perform and the underpinning knowledge you will need in your career.
Format:
Electronic Resources
Relevance:
47543.6523
by
Raj, Razaq.
Call Number
658.456 EVE
Publication Date
2009
Summary
"Sustainable management is an important consideration for businesses and organizations, and the enormous number of tourism events taking place requiring facilities, power, transport, people and much more makes sustainable event planning a considerable priority. By looking at mega-events, sports events, conferences and festivals, this book uses best practice case studies to illustrate sustainable management issues and practical considerations that managers need to apply, providing an essential reference for researchers and students in leisure and tourism."--BOOK JACKET.
Format:
Books
Relevance:
0.0811
by
Pattullo, Polly, 1946-
Call Number
910.46 ETH
Publication Date
2009
Summary
"This fully revised second edition of The Ethical Travel Guide is the essential resource for responsible global travel, providing a wealth of new ideas for your next holiday. The extensive directory has been updated and expanded, listing hundreds of places to visit and stay in countries all over the world. From trekking in Bolivia to luxury culinary breaks in Crete, there is something for every taste and budget." "A thorough introduction gives a background to the many ethical and practical issues involved, including a new section on travel and climate change. Combining thoughtful guidance with comprehensive listings, this is the essential guide for anyone interested in ethical, fair and sustainable tourism."
Format:
Books
Relevance:
1.9414
45.
by
Egger, Roman.
Call Number
338.47910285 ETO
Publication Date
2008
Format:
Books
Relevance:
1.8367
by
Altinay, Levent.
Call Number
338.4791072 ALT
Publication Date
2008
Format:
Books
Relevance:
57341.4609
by
O'Shannessy, Vivienne, 1962-
Call Number
647.94 OSH
Publication Date
2008 2007
Summary
Introduction to the hospitality industry. Provides information at a pace designed to suit the learning needs of the individual. Complies with the Hospitality, Tourism and Events Training Package competencies.
Format:
Books
Relevance:
0.8218
by
Shoemaker, Stowe.
Call Number
647.940688 SHO
Publication Date
2008
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007015278.html
Relevance:
52746.9258
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