by
Ransley, Josef.
Call Number
647.940682 DEV
Publication Date
2004
Summary
Developing Hospitality Properties and Facilities sets out some of the key issues in developing hospitality properties from the hospitality manager's perspective. From the original concept, through each part of the process, it provides an essential guide for students and professionals on how to manage hospitality facilities to their best effect, using a model-based insight into the process in an informed, but non-technical way. Now in its second edition, this successful text has been updated with new international case studies from companies such as MyTravel, Disneyland Paris Hotel, Elysium Beach Resort Cyprus and many others. It also includes new chapters from well-known authors. With contributions from both academics and practitioners, this book looks at design, building issues, operational relationships, and therefore provides the hospitality manager with insight into how these areas work and what they need to know in order to get the best out of them.
Format:
Books
Relevance:
0.1313
by
Ulwick, Anthony W., 1957-
Call Number
658.575 ULW
Publication Date
2005
Summary
"In a book that challenges everything you have learned about being customer driven, innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated." "With information based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unsuitable and woefully misleading information that serves to derail the innovation process."--BOOK JACKET.
Format:
Books
Relevance:
0.1292
by
Hopkin, Paul.
Call Number
658.155 HOP
Publication Date
2010
Summary
Risk management is a core business skill and understanding and dealing with risks effectively can both increase success and reduce the likelihood of failure. Fundamentals of Risk Management provides a comprehensive introduction to this important subject. It clearly defines the three main areas of risk - operational, change, and strategic - and examines how to recognize the associated risks and both the problems and opportunities they present.
Format:
Books
Relevance:
0.1231
by
Tassiopoulos, Dimitri.
Call Number
658.456 EVE
Publication Date
2010
Format:
Books
Relevance:
0.1231
by
Pine, B. Joseph
Call Number
658.56 PIN
Publication Date
1999
Summary
With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers. Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances.
Format:
Books
Table of contents http://lcweb.loc.gov/catdir/toc/98-33202.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/98033202-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/98033202-d.html
Relevance:
0.1212
by
Graf, Ernst, 1953-, editor.
Call Number
664.00685 FOO
Publication Date
1991
Format:
Books
Relevance:
0.1189
Call Number
338.4791 RUR
Publication Date
2017
Format:
Books
Relevance:
0.1132
by
Brunt, Paul.
Call Number
338.4791 BRU
Publication Date
2017
Format:
Books
Relevance:
0.1078
by
Ashworth, G. J. (Gregory John)
Call Number
338.4791 ASH
Publication Date
2000
Format:
Books
Relevance:
0.1071
by
Wrathall, Jeff, author.
Call Number
658.046 WRA
Publication Date
2022
Summary
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
Format:
Regular print
Relevance:
0.0953
by
Gabbott, Mark, editor.
Call Number
658.8 INT
Publication Date
2004
Summary
"Most of the authors of this book have been involved in marketing either as teachers, researchers or practitioners for some time. This book came about in recognition of the tension that existed between what we taught and what we knew and practiced. Our main concern was the increasing difficulty in defending the 4 Ps framework of marketing. This approach while ground breaking in its time, and useful as an organising tool, has become so ubiquitous in marketing education that it has almost reached mythic status. No one questioned it, no one seemd to even think about it, it was just taught. In an even more worrying development, it was becoming used as a planning and implementation tool, and an operational decision template. Yet when we looked at our graduates and postgraduates, many of whom were already senior marketers, we could see little evidence that the 4 Ps actually represented what they practiced in the business world. It certainly categorised some areas of marketing activity, but helped little in day-to-day marketing management. In 2000 a team was put together to work on the project of developing a completely new introductory marketing textbook. We each brought to the table something different - experienced researchers, teachers, educationalists, writers and business consultants - to piece together what you see as the final book. The Value Model which is the underlying framework is an original and intuitive peice of work. The value planning model is an amalgam of ideas which had been circulating in various forms around the world which we have developed and adapted for our use. This provides a simple schematic that provides an organising framework for the book, and which we hope will become as well known as the 4 Ps. As part of the project we also wanted to explicitly recognise the importance of technology, the ubiquity of services, the impact of globalisation, the continuing concern of ethics and the ongoing importance of relationships and people." -- preface, page xi.
Format:
Books
Relevance:
0.0891
by
Smith, Karen A., 1973-, editor of compilation
Call Number
658.456 EVE
Publication Date
2014
Summary
"Volunteers make important contributions across the spectrum of event settings, most visibly at high profile mega events such as the Olympic Games where volunteers are lauded as 'Games makers', 'unsung heroes' and the like. Less visibly volunteers are the heart and soul of community events and festivals, often undertaking multi - faceted roles from event leadership through to operations, ensuring that these celebrations are made possible in the absence of big budgets and professional event staff. This book is the first to showcase and advance international research into the volunteering experience at events, drawing on the work of key scholars in this field. Events of all sizes benefit from volunteer support but event volunteering research is frequently case study-based and individually these cases make a limited impact. This text brings together cases from around the world, specifically including those that expand theoretical and methodological boundaries. It features mega events like the 2012 Olympics and the 2011 Rugby World Cup, alongside music festivals and sports events. New areas that are examined include the benefits of event volunteering for students, the role of volunteers in social enterprise events and new methodological approaches to researching this phenomenon, specifically ethnographic and cross-national studies. This innovative book acts as a global source of key information for practitioners and researchers, an important text for students of event management and will provide stimulus for further work in this emerging area"--
Format:
Regular print
Relevance:
0.0864
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