by
Buhalis, Dimitrios.
Call Number
338.4791 TOU
Publication Date
2001
Format:
Books
Relevance:
3.3069
50.
by
Lee-Ross, Darren.
Call Number
647.94068 LEE
Publication Date
2010
Format:
Books
Relevance:
3.2587
by
Morrison, Alastair M., author.
Call Number
338.4791 MOR
Publication Date
2019
Summary
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format:
Books
Relevance:
3.1405
52.
by
Fyall, Alan, editor.
Call Number
338.4791068 MAN
Publication Date
2022
Summary
"Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field"--
Format:
Books
Relevance:
3.1338
by
Saee, John.
Call Number
647.94068 SAE
Publication Date
2006
Summary
"This timely book examines cross-cultural managerial communication competence and its application within the service industry. Focusing particularly on the hospitality and tourism industry, John Saee examines the cross-cultural implications of competence across all managerial functions: planning, workplace communication, recruitment/promotion, induction, training, supervision, industrial relations, management of change, customer service, financial management and marketing." "This is the first detailed study - at a national level - of current psychological and sociological theories of intercultural communication, linked to an investigation of the management of cultural diversity in the workplace within a multicultural society, a study which has global implications. This cutting-edge research advances new modalities of best practice on managerial competence which can be equally applied to all other industries around the world confronted with cultural diversity in the workplace."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004796.html
Relevance:
3.1156
by
Dredge, Dianne.
Call Number
338.4791 ROU
Publication Date
2014
Summary
"Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist. The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researches and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies"--
Format:
Books
Relevance:
3.0387
by
Frost, Warwick.
Call Number
338.4791 FRO
Publication Date
2003
Summary
Travel and tour management in the real world, is an essential component of virtually all management positions in tourism. It is important that every tourism student has a reasonable knowledge of these sectors and how they interact with other segments.
Format:
Books
Relevance:
2.7624
by
Lucas, Rosemary.
Call Number
647.940683 LUC
Publication Date
2003
Summary
"Employment Relations in the Hospitality and Tourism Industries presents a detailed review of employment relations within a distinctive and significant part of the service economy. Uniquely combining employment relations and the hospitality and tourism fields, this book draws on recently published sources to give readers a comprehensive and internationally comparative perspective on the subject area." "Employment Relations in the Hospitality and Tourism Industries is an invaluable resource for anyone studying hospitality and tourism, industrial relations and human resource management."--BOOK JACKET.
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/ecip046/2003014694.html
Relevance:
2.6251
by
Richardson, John I. (John Ivor), 1931-, author.
Call Number
338.4791 RIC
Publication Date
2008
Summary
Designed for higher education students undertaking tourism studies. It defines and discusses plus gives real world examples of the most important issues facing tourism today and the skills and knowledge tourism industry professionals need to understand and manage effectively.
Format:
Books
Relevance:
2.1018
by
Van der Wagen, Lynn, author.
Call Number
647.94068 VAN
Publication Date
2018
Format:
Books
Relevance:
1.9528
by
Richardson, John I. (John Ivor), 1931-
Call Number
338.479194 TOU
Publication Date
2004
Format:
Books
Relevance:
1.9334
by
Van der Wagen, Lynn.
Call Number
647.94068 VAN
Publication Date
2003
Format:
Books
Relevance:
1.9299
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