"The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.

The purpose of this e-book is to provide a backdrop to tourism challenges and solutions in the Niagara Region, and to present the key points discussed during the 2007 WHATT roundtable discussion in the Niagara Region, Canada. The rationale for the e-book is that the private sector and academia must work together in identifying the root causes for key problems and then find practical solutions. Often it is the public sector that leads this process, but it was felt that the private sector and academia should become proactive in finding practical solutions.

This is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up and long after the hosting of the Games. The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organizing, managing and analyzing the issues.