by
Wrathall, Jeff.
Call Number
658.456 WRA
Publication Date
2011
Format:
Books
Relevance:
63392.0078
by
Seward, Jeremy.
Call Number
658.300994 SEW
Publication Date
2005 2004
Format:
Books
Relevance:
63392.0078
by
Bartol, Kathryn M.
Call Number
658.4 MAN
Publication Date
2001
Format:
Books
Relevance:
63391.6016
by
Hubbard, Graham.
Call Number
658.4012 HUB
Publication Date
2011
Summary
The book takes a more theoretical perspective than is normally seen in strategy texts and so suits undergraduate courses where students have limited practical experience and where conceptual principles are being developed.
Format:
Books
Relevance:
63390.8203
by
Swarbrooke, John.
Call Number
338.4791 SWA
Publication Date
2002
Format:
Books
Publisher description http://www.loc.gov/catdir/description/els031/2001043888.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001043888.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001043888.html
Relevance:
63390.8164
by
Jagels, Martin.
Call Number
657.837 COL
Publication Date
2004
Summary
"This text offers valuable preparation for the increasingly complex and competitive hospitality industry with hands-on coverage of computer applications and ethics situations focused on honing decision-making skills. Packed with accurate up-to-date case studies, exercises, and problems, this Eighth Edition offers alternative solutions to provide a variety of problem-solving approaches."--BOOK JACKET.
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/wiley031/2002012155.html
Publisher description http://www.loc.gov/catdir/description/wiley036/2002012155.html
Publisher description http://www.loc.gov/catdir/description/wiley036/2002012155.html
Relevance:
63390.7695
by
Mullins, Laurie J.
Call Number
647.94068 MUL
Publication Date
1995
Format:
Books
Relevance:
63390.5742
by
Baker, Kevin, 1949-
Call Number
647.94068 BAK
Publication Date
2001
Format:
Books
Relevance:
63389.5664
by
Silvers, Julia Rutherford.
Call Number
658.456 SIL
Publication Date
2008
Format:
Books
Relevance:
63389.3320
by
Zeppel, Heather D.
Call Number
338.4791 ZEP
Publication Date
2006
Summary
"This volume reviews indigenous ecotourism as a special type of nature-based tourism and examines the key principles of conservation and community benefits from indigenous-owned and operated ecotourism businesses or joint ventures. It compares indigenous ecotourism in developed and developing countries and provides global case studies of indigenous ecotourism projects in the Pacific Islands, Africa, Latin America and Southeast Asia. The book analyses key factors and constraints for sustainable development of Indigenous ecotourism and explores the growing links between biodiversity conservation, ecotourism and indigenous rights. It will appeal to practitioners, researchers and students in ecotourism and sustainable tourism, indigenous studies, conservation, natural resource management and community development."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip065/2005037106.html
Relevance:
63388.9336
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2006
Summary
"This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html
Relevance:
63388.3242
by
Coltman, Michael M., 1930-
Call Number
657.837 COL
Publication Date
2001
Format:
Books
Relevance:
63386.2578
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