by
O'Shannessy, Vivienne, 1962-
Call Number
338.4791 OSH
Publication Date
2008
Summary
An easy-to-follow introduction to the tourism industry that gives insights into the profession and the skills required to succeed in this field. Complies with the Hospitality, Tourism and Events Industry National Competency Standards.
Format:
Books
Relevance:
47543.6602
by
Weed, Mike.
Call Number
796.48068 WEE
Publication Date
2008
Summary
This is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up and long after the hosting of the Games. The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organizing, managing and analyzing the issues.
Format:
Books
Relevance:
95078.2188
by
Yeoman, Ian.
Call Number
338.4791 YEO
Publication Date
2008
Format:
Books
Relevance:
3.1723
by
Cooper, Chris, 1952-
Call Number
338.4791 COO
Publication Date
2008
Summary
"The study of tourism and indeed the tourism industry is changing constantly. A contemporary understanding of tourism requires the use of contemporary approaches and a multi-disciplinary frame of reference. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism by utilizing an approach to managing, marketing and developing tourism that goes well beyond the popular conception of tourism as holiday travel. Instead, it takes a product-orientated approach to illustrate how products and the temporary experiences of tourists should be understood from the perspective of tourism firms and organizations." "Each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. Cases are both thematic and destination-based and always international, and are used to emphasize the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. Accompanying the text is an authoritative and thorough set of online resources to guide the reader through the topic area including material for both students and lecturers. For more details please visit www.textbooks.elsevier.com."--BOOK JACKET.
Format:
Books
Relevance:
57340.0898
by
Pike, Steven.
Call Number
338.47910688 PIK
Publication Date
2008
Summary
"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET.
Format:
Books
Relevance:
1.5894
by
Cooper, Chris, 1952-
Call Number
338.4791 TOU
Publication Date
2008 1993
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip088/2008001813.html
Relevance:
67234.6563
by
Mallen, Cheryl.
Call Number
394.2068 MAL
Publication Date
2008
Format:
Books
Relevance:
47544.9258
by
Nickson, Dennis.
Call Number
338.47910683 NIC
Publication Date
2007
Format:
Books
Relevance:
57341.2500
by
Swarbrooke, John.
Call Number
338.4791 SWA
Publication Date
2007
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2006934146-d.html
Table of contents only http://www.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents only http://www.loc.gov/catdir/toc/fy0707/2006934146.html
Relevance:
63392.7695
by
Dredge, Dianne.
Call Number
338.479194 DRE
Publication Date
2007
Summary
Contains excellent coverage of topics, including chapters on trends, perspectives, and practice, indigenous tourism, local tourism, and protected areas. Two practical features in each chapter illustrate and reinforce chapter content.
Format:
Books
Relevance:
67237.5547
by
Van der Wagen, Lynn.
Call Number
647.94068 VAN
Publication Date
2007
Summary
Hospitality management, including operational management; human resource management; customer service management; and financial management. The book also covers quality customer service, business relationships and legal compliance.
Format:
Books
Relevance:
0.9422
by
Nykiel, Ronald A.
Call Number
658.83 NYK
Publication Date
2007
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034083.html
Relevance:
54898.1758
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