by
Chibili, Michael N., editor.
Call Number
647.94068 MOD
Publication Date
2016
Format:
Books
Relevance:
0.1031
by
Chen, Brendan T.
Call Number
647.940285 TEC
Publication Date
2015
Summary
This ebook is prepared from the research works presented at the 3rd Advances in Hospitality and Tourism Marketing and Management Conference (AHTMMC). It presents works focusing on technology (e.g., blogs, GPS), innovation, and innovative forms of tourism (e.g., nostalgic tourism).
Format:
Electronic Resources
Relevance:
0.1270
by
Chhabra, Deepak.
Call Number
338.4791
Publication Date
2015
Summary
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format:
Electronic Resources
Relevance:
105494.6953
by
Jamal, Salamiah A.
Call Number
XX(157041.1)
Publication Date
2015
Format:
Electronic Resources
Relevance:
0.0953
by
Melissen, Frans
Call Number
647.94068 HOS
Publication Date
2015
Format:
Electronic Resources
Relevance:
0.0990
Call Number
647.068 23
Publication Date
2015
Summary
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Format:
Electronic Resources
Relevance:
1.8691
by
Aicher, Thomas J.
Call Number
796.069
Publication Date
2015
Format:
Electronic Resources
Relevance:
0.0711
by
Wood, Roy C.
Call Number
647.94068
Publication Date
2015
Summary
An approachable, accessible student introduction for those studying hotel and hospitality management and hospitality studies more generally.
Format:
Electronic Resources
Relevance:
0.1361
by
Jauhari, Vinnie.
Call Number
338.4791 MAN
Publication Date
2014
Format:
Electronic Resources
Relevance:
0.1361
by
Douglas, Alexander.
Call Number
647.940688
Publication Date
2014
Summary
This e-book addresses some of the ways of encouraging responsible hospitality and tourism business development and it provides a fascinating review of the advances occurring in both developed and developing economies.
Format:
Electronic Resources
Relevance:
2.6152
by
Okumus, Fevzi.
Call Number
647.94 OKU
Publication Date
2014
Summary
This ebook on contemporary hospitality research addresses key issues and challenges in the hospitality and tourism field. Written by leading scholars in the hospitality and tourism field to contribute it: addresses productivity, quality and relationship marketing in service operations; explains and synthesizes major services operations research foci from the past century; presents a critical review of the human resources management (HRM) research in the generic HRM and the hospitality fields; evaluates the evolution of hospitality marketing research over the last 25 years and illustrates how t
Format:
Electronic Resources
Relevance:
0.1313
by
Minazzi, Roberta.
Call Number
338.4791 MIN
Publication Date
2014
Summary
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format:
Electronic Resources
Relevance:
114682.2500
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