Tourism and the media : tourist decision-making, information and communication / Christian Nielsen.

ISBN:

9781862504875

Title:

Author:

Nielsen, Christian, 1968-

Personal Author:

Nielsen, Christian, 1968-

Publication Information:

Elsternwick, Vic. : Hospitality Press, 2001.

Physical Description:

254 p. : ill. ; 23 cm.

General Note:

Includes index.

Subject Term:

Tourism.

Mass media and business.

Advertising -- Tourism.

Format:

Books

Publication Date:

2001

Publication Information:

Elsternwick, Vic. : Hospitality Press, 2001.

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Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 NIE	Book	1	Standard shelving location	Searching... Unknown

When Thomas Cook made the first foray into tourism advertising in the 19th century, he did more than immortalise his name in the term Cook's Tours. He also linked two of the great industries of the future - tourism and the media - in a partnership that was to prove of inestimable significance to both.

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