Business intelligence [electronic resource] : making decisions through data analytics / Jerzy Surma ; translated by Magdalena Górniakowska and Peter Gee.

Cover image for Business intelligence [electronic resource] : making decisions through data analytics / Jerzy Surma ; translated by Magdalena Górniakowska and Peter Gee.

ISBN:

9781606491867

Title:

Business intelligence [electronic resource] : making decisions through data analytics / Jerzy Surma ; translated by Magdalena Górniakowska and Peter Gee.

Author:

Surma, Jerzy.

Personal Author:

Surma, Jerzy.

Edition:

1st ed.

Publication Information:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.

Physical Description:

1 online resource (150 pages) : illustrations.

Series:

Strategic management collection,

General Note:

Title from PDF title page (viewed Feb. 24, 2011).

Contents:

Introduction -- 1. An introduction to business intelligence -- 2. The data warehouse -- 3. The basics of business analysis -- 4. Advanced business analysis -- 5. Customer intelligence -- 6. Business intelligence and value-based management -- Conclusion -- Notes -- References -- Index.

Local Note:

eBooks on EBSCOhost

Subject Term:

Business intelligence.

Added Corporate Author:

Business Expert Press.

Format:

Books

Electronic Access:

Click here to view

Publication Date:

2011

Publication Information:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.47 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

This book is about using business intelligence as a management information system for supporting managerial decision making. It concentrates primarily on practical business issues and demonstrates how to apply data warehousing and data analytics to support business decision making. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. All examples are based on the most recent achievements in business intelligence. Finally this book outlines an overview of a methodology that takes into account the complexity of developing applications in an integrated business intelligence environment. This book is written for managers, business consultants, and undergraduate and postgraduates students in business administration.