Making business writing happen : a simple and effective guide to writing well / Ralph Brown.

ISBN:

9781865089638

Title:

Author:

Brown, Ralph, 1949-

Personal Author:

Edition:

Rev. ed.

Publication Information:

Crows Nest, N.S.W. : Allen & Unwin, 2003.

Physical Description:

xii, 123 p. ; 24 cm.

Series:

Making it happen

Series Title:

Making it happen

General Note:

Previously published: Making business writing easy : what effective writers really do. Christchurch, N.Z. : Media Associates, 2001.

Includes index.

Subject Term:

Added Author:

Format:

Books

Publication Date:

2003

Publication Information:

Crows Nest, N.S.W. : Allen & Unwin, 2003.

Shelf Number	Material Type	Copy	Shelf Location	Status
808.06665 BRO	Book	1	Standard shelving location	Searching... Unknown

An astoundingly simple way to become a more effective writer at work and at home.

About the series	p. v
About the book	p. vi
About the author	p. vii
Acknowledgments	p. viii
Introduction	p. xi
Chapter 1 Six ways to transform your writing	p. 1
Maximising skills you already have	p. 2
The golden rule of all communication	p. 3
The five keys to effective writing	p. 4
Putting the five keys to work	p. 22
An easy way to edit your writing	p. 29
Important points we've covered	p. 30
Chapter 2 Holding their attention	p. 31
Building rapport	p. 33
Give them variety	p. 34
Make it flow	p. 35
Give it rhythm	p. 37
The Rule of Three	p. 37
Contrast	p. 38
'Not only ...'	p. 39
Don't go away!	p. 40
The power of the last bit	p. 41
Important points we've covered	p. 42
Chapter 3 Persuasive ways	p. 43
Pre-empt objections	p. 44
How open should you be?	p. 45
Painting pictures	p. 46
Persuade with the power of analogy	p. 48
Using the golden rule	p. 50
Ask for action	p. 51
Making it memorable	p. 51
Important points we've covered	p. 53
Chapter 4 Writing proposals and reports	p. 55
Proposals--all in the preparation	p. 56
Organising reports and presentations	p. 60
Chapter 5 Activities	p. 63
Checklists	p. 64
Templates	p. 66
Activities	p. 69
Suggested answers	p. 76
Chapter 6 Sample letters	p. 77
Bills--theirs and yours	p. 78
Customers and suppliers	p. 84
Employment issues	p. 98
Colleagues and friends in business	p. 108
Miscellaneous	p. 110
Last word	p. 115
Index	p. 117