Applying the Best Worst Choice Method to Wine Business Research [electronic resource].

ISBN:

9781848556294

Title:

Author:

Cohen, Dr Eli.

Personal Author:

Cohen, Dr Eli.

Publication Information:

Bradford : Emerald Group Publishing Limited, 2009.

Physical Description:

1 online resource (93 p.)

Series:

International Journal of Wine Business Research - Volume 21, Edition 1

General Note:

Description based upon print version of record.

Contents:

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Applying best-worst scaling to wine marketing; Is there more information in best-worst choice data?; An international comparison of retail consumer wine choice; A cross-cultural comparison of choice criteria for wine in restaurants; Consumer preferences of wine in Italy applying best-worst scaling; Building brand salience for commodity-based wine regions

Subject Term:

Cooking -- Beverages -- Wineand spirits.

Wine and wine making.

Wine industry.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2009

Publication Information:

Bradford : Emerald Group Publishing Limited, 2009.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
641.22	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

This ebook presents a selection of papers demonstrating the use of the Best-Worst method within the wine industry. There has been a growing network of researchers around the globe exploring the use of the method, the interpretation of results and other aspects. The method has many benefits, functional, logistical and analytical, that are highlighted in the papers. Although five of the six papers presented here have a consumer marketing focus , the method, its usability, rigour and ability to discriminate amongst attributes lends itself to many situations; supply chain decision making, investment decisions -- even technical winemaking. In fact we argue that the method is positioned to be used wherever a decision is made, where understanding what influences a decision or process is important.