by
Ishikawa, Akira, 1934-
Call Number
658.575 22
Publication Date
2008
Summary
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R & D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy TeaTM" developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Format:
Electronic Resources
Relevance:
47543.7109
by
Ishikawa, Akira, 1934-
Call Number
338.88952 22
Publication Date
2004
Format:
Electronic Resources
Relevance:
1.2016
View Other Search Results
by
Ishikawa, Akira, 1934-
Call Number
658.400952186 22
Publication Date
2005
Summary
This authoritative book brings together in a single volume international experts renowned in their specializations to discuss issues and current trends relating to maritime security. It looks at the issue of maritime security in the Asia-Pacific through a three step approach. Firstly, it surveys both the global maritime outlook and the outlook in each of the regions of Northeast Asia, Southeast Asia, and South Asia. From these regional perspectives, trends in commercial shipping and force modernization, and issues like the weapons proliferation and maritime terrorism are discussed. After looking at the maritime environment, the specific challenges that the maritime community faces are examined. These challenges include maritime boundary and territorial disputes in the South China Sea, the force modernization of three Northeast Asian navies, and the spectre of maritime terrorism. The volume concludes by looking at some new initiatives for maritime cooperation, a survey of maritime "regime" building, and the legal and political implications of the proliferation security initiative.
Format:
Electronic Resources
Relevance:
0.0566
by
Ishikawa, Akira, 1934-
Call Number
658.4038 22
Publication Date
2007
Summary
"This book deals with knowledge management with an emphasis on knowledge risk, i.e., a general trend of knowledge value getting shorter and becoming temporary. The shortening of knowledge value lifespan will have a profound impact on companies? employment policies, and employees? strategies for gaining knowledge. How to manage knowledge selection, including personnel management, will be the key to survival for companies, when corporate competency shifts from stable business contacts to the quality of their offers, and when the value of knowledge, which is the foundation of products and services"--Publisher description.
Format:
Electronic Resources
Relevance:
0.0408
by
Ishikawa, Akira, 1934-
Call Number
658.4012 23
Publication Date
2013
Summary
Corporate Strategy for Dramatic Productivity Surge deals with the very basics of productivity and cost performance - including abridgement of time, increase in speed, enhancement of capabilities, increase in sensitivity and precision, enhancement of efficiency and effectiveness, alteration of size, reduction of costs and increase in revenue, among others. This book consists of five parts - Introduction, Case Studies of Super Effects in Management Functions, Case Studies of Global Scale Super Effects Realized, Case Studies of Super Effects in Marketing Domains, and Conclusion: The Road to Realizing the Super Effect - featuring more than fifty successful cases of productivity surge or super effects, including risk-driven ones. Productivity surge herein means a dramatic reduction of costs, at least by one-tenth, while maintaining effectiveness or discontinuous increase in effectiveness by at least 10 times, while keeping the costs the same. Cases highlighted in the book are instrumental and valuable for the organizations worldwide to evaluate processes, avoid unnecessary failure and work towards future success.
Format:
Electronic Resources
Relevance:
0.0319
Limit Search Results
Narrowed by: