CIM Revision Cards [electronic resource].

ISBN:

9781856178525

Title:

Author:

Donnelly, Ray.

Personal Author:

Donnelly, Ray.

Publication Information:

Hoboken : Taylor and Francis, 2012.

Physical Description:

1 online resource (93 p.)

General Note:

Description based upon print version of record.

Contents:

CIM REVISION CARDS Delivering Customer Value; Copyright; TABLE OF CONTENTS; Chapter 1New product development and positioning; Chapter 2Product management process; Chapter 3The role of branding and branding strategies; Chapter 4Pricing, pricing concepts and price setting; Chapter 5 Channel management, distribution strategies and control; Chapter 6Intermediaries; Chapter 7Stakeholders; Chapter 8Contractual requirements and service level agreements; Chapter 9Marketing communications strategy; Chapter 10Marketing communications in different organisational contexts; Chapter 11Promotional activity

Chapter 12Agency and agency relationshipsChapter 13Customer service and customer care plans; Chapter 14Key accounts; Chapter 15Sales and product information and risks

Subject Term:

Customer relations.

Customer services.

Customer value.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2012

Publication Information:

Hoboken : Taylor and Francis, 2012.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.812	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.