by
Goodman, Michael B., 1949-
Call Number
658.45 23
Publication Date
2012
Summary
The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline.
Format:
Electronic Resources
Relevance:
47545.1797
by
Conaway, Roger N.
Call Number
658.45 23
Publication Date
2012
Summary
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.
Format:
Electronic Resources
Relevance:
47545.1367
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by
Gordon, Michael E. (Michael Ernest)
Call Number
658.3125 23
Publication Date
2012
Summary
Researchers and practitioners have devoted substantial time and effort over many years to develop satisfactory performance appraisal systems that impart useful information to employees about their job performance. Nonetheless, problems continue to arise, principally because managers often find it difficult to provide feedback on performance to their employees. We offer a Communication- Centered Approach (CCA) to performance appraisal that is focused on its most challenging part, viz., the appraisal interview. The CCA is intended to facilitate this discussion between managers and their employees by addressing the communication issues involved in preparing for, conducting, and reporting the results of a conversation about job performance. The CCA is useful because, despite the continuing evolution of performance appraisal, a conversation about the employee's performance is still a very important component of the latest systems. Also, focusing on communication offers a valuable perspective on all aspects of performance appraisal: defining performance and its various facets; how performance information is given and perceived; and the interactional context that affects the meaning of feedback. The CCA, in other words, offers ideas pertinent to the preinterview, interview, and post-interview phases of the performance appraisal process that make discussions of employee performance more effective. Importantly, the communication literature that is the basis for each of these ideas is described and illustrations are offered of how the conceptual foundation may be translated into practice. Samples of materials consistent with the CCA that were developed at a renowned research and development laboratory are woven into the presentation.
Format:
Electronic Resources
Relevance:
42524.4023
by
Beer, Lawrence A.
Call Number
658.049 23
Publication Date
2012
Summary
The purpose and/or promotional promise of almost all textbooks concerning the global environment of commerce is to help the reader understand and appreciate the economic, political, and technological context in which international business operates. This defined approach is tantamount to placing three wheels on a car and expecting it to drive smoothly. It cannot be operated without the balance that a fourth one provides, and that required wheel is culture. In the modern era of globalization, managers venturing forth to engage alien societies must be armed with cross-cultural skill sets lest they travel on feet of clay. Most academic texts and encased individual chapters targeting business students are awash with a confusing maze of intersecting theoretical-based value determinants to define and characterize cultural differences. On the other side of the culture subject are multitudes of guidebooks for executives led by the popular series Kiss, Bow or Shake Hands highlighting disparities as one does business in countless singular societies around the world. Both approaches center on memorizing collections of applied principles and/or factual orientations. A more concise, simple, and practical approach is required that cuts through the complicated cultural matrix.
Format:
Electronic Resources
Relevance:
1.2808
by
Mizrahi, Janet.
Call Number
808.06665 22
Publication Date
2010
Summary
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
Format:
Electronic Resources
Relevance:
1.0293
by
Everett, Ken.
Call Number
658.044 22
Publication Date
2011
Summary
Ken Everett proposes the network as the organization of the future, and he wrote this book, with the help of five colleagues, to help the architects of such future organizations. He started a network of necessity - limited financial resources - but then encountered surprising benefits. He discovered networked organizations to be resilient, innovative, and leader-full and that these characteristics arise out of the design. This potential, he says, applies equally to networks of independent associates as it does to traditional organizations willing to adopt a new style of leadership - a style closer to "hosting" than "commanding." This is a practice-based book: Its developmental model was earned through experience. The model lays out three phases: from connections to communities to coalitions, or from "doing fine" to "getting better" to "getting better at getting better." Ken Everett illustrates these claims with real-life examples. He describes how a family company with only 3 employees grew to be represented in 30 countries via 300 colleagues. The potential of the networked organization is new, and that's what this book is about.
Format:
Electronic Resources
Relevance:
0.8820
by
Moua, Mai.
Call Number
658.4092 22
Publication Date
2010
Summary
Culturally Intelligent Leadership outlines the important concepts of cultural intelligence (CI) and the steps that must be practiced to become a culturally intelligent leader. CI is both a strategy and a tool that leaders can use to gain more confidence and proficiency when working across cultures. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.
Format:
Electronic Resources
Relevance:
0.8124
by
Bhasin, Balbir B.
Call Number
338.88859 22
Publication Date
2010
Summary
This book is a practical and comprehensive guide to doing business in the newly emerging economies of the Association of Southeast Asian Nations (ASEAN), consisting of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Singapore, Thailand, and Vietnam. Collectively these countries comprise a huge market of over half a billion people, a combined domestic product in excess of US $1.49 trillion, and total trade of over $1.54 trillion. The region's economy is the fastest growing in the world. It has distinctive business cultures and systems. Each country has a unique business environment and its own level of development.
Format:
Electronic Resources
Relevance:
0.8060
by
Haghirian, Parissa, 1970-
Call Number
658.049 23
Publication Date
2012
Summary
Globalization and unlimited connectedness to all places in the world give us the impression that our world is growing smaller and smaller. We can get products from all over the world anytime, can easily communicate with people on the other side of the planet with just a mouse click, and travel almost anywhere within a day or two. These developments are very inspiring and open up an array of new experiences and opportunities for us, in our private lives and in international business.
Format:
Electronic Resources
Relevance:
0.7335
by
Haghirian, Parissa, 1970-
Call Number
338.88952 22
Publication Date
2010
Summary
Today, Japan is the most influential economy in Asia and the second largest economy in the world. Japanese consumers are among the richest in the world, and the Japanese market still provides profitable investment opportunities. Not only are the Japanese able to adopt Western ideas and techniques without problems but they also maintain a very unique perspective of the world. Japanese management practices are no exception. And this outstanding new book, Understanding Japanese Management Practices, gives you and other international managers an in-depth look at Japanese management practices and how these can be implemented into Western corporations. It examines the cultural foundations of Japanese management and explains the most famous Japanese business concepts, such as kaizen, just-in-time, and lifetime employment. It then provides practical advice on how to successfully enter and position Western products in the Japanese market. Finally, it provides an advice on how to negotiate successfully with Japanese business partners and reveals what Western managers can learn from Japanese management practices. Japanese management practices have had an enormous influence on Western management practices over the past few decades. Many Japanese management practices have become a standard in Western firms. This book will undoubtedly guide you through Japanese business practices and how these practices help to improve business processes and to increase quality and efficiency in numerous corporations worldwide. It will also help you learn more about what Japanese management is and how do Japan's management practices differ from those in the West.
Format:
Electronic Resources
Relevance:
0.6267
by
Walters, Jack H.
Call Number
658.314 22
Publication Date
2010
Summary
There is a myth in American and other first-world business cultures that being tough and unreasonable are keys to extracting high productivity from employees, but profound economic, demographic, and cultural change are creating a workplace where that myth can no longer be believed. People who are hard to work for will face increasing difficulty in finding top-quality employees, especially highly educated ones. If your organization has this problem, it could seriously hamper the accomplishment of strategic objectives. This book explains how to use positive management (PM) as an organization-wide strategy to motivate employees, increase productivity, and accomplish organizational goals by creating upbeat and dignified relationships in the workplace. It covers the use of PM in a variety of situations, including difficult and negative ones, to achieve higher employee commitment and motivation, to lower communication inefficiencies, and to reduce absenteeism and turnover.
Format:
Electronic Resources
Relevance:
0.0566
by
Judge, William Q.
Call Number
658.406 22
Publication Date
2011
Summary
Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach taken by the leader or leaders is to direct or control the organization's reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of frontline employees, and is alienating for frontline employees. This approach is hardly a prescription for the pursuit of excellence, and does not enable the organization to be sufficiently agile or nimble to cope with the "white water" conditions in which the organization typically finds itself.
Format:
Electronic Resources
Relevance:
0.0539
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