by
Heath, Robert L. (Robert Lawrence), 1941-
Call Number
659.2 22
Publication Date
2006
Summary
'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
Format:
Electronic Resources
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0.0737
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by
Coombs, W. Timothy.
Call Number
659.2 COO
Publication Date
2007
Summary
"It's Not Just PR: Public Relations in Society provides a balanced view of public relations as neither flawless nor sinister. In addition to investigating corporate issues in PR, such as pharmaceutical companies' use of PR to influence the medicines we use, this book further examines public relations as a tool for marginalized groups, focusing on its use in the non-profit sector, and citing relevant examples, like the use of PR to pressure Coca-Cola to reform labor practices in Latin America. This book also includes practical debate about power issues in public relations theory and practice."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0616/2006020245.html
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0.0460
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